Animation digital media is encoded animated videos in digital format that can be Employing all three types of digital media (paid, owned, and earned) will boost both the number of customers and consumers reached and vary the way in which they encounter your brand. Below are a list of some of the popular file types in use for different types of media products. In fact, smartphone usage as a whole accounts for 69% of time spent consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half â and the U.S. still isn't mobile's biggest fan compared to other countries. Digital Audio is technology used to record, create and distribute audio to the internet. In those times people used to share information via paintings or writings. Social/digital media covers online bases like Facebook, Twitter, blogs/websites and viral email. Types of media. As time passed, humans invented various modes to deliver news to a mass audience. While there are many different types of digital art out there, we have decided to include 15 of the most popular types right now because it is possible that you have heard most of them before, hence, making it easier for you to understand them better when going through this guide. Image courtesy of Curata via SlideShare. Digital media storage is used to retain various types of digital media. - term coined to refer to the media that developed when the use of computer technology became available - those digital media that are interactive, incorporate two-way communication and involve some form of computing,â Robert Logan writes in his book Understanding New Media Examples: a. Examples of digital audio are podcast and music. Using these three together is referred to as a converged media strategy. A media is a means to carry a message to its audience and it has been a part of human society since ancient times. There are three basic types of media for getting any political message out to the public: âsocial/digital mediaâ, âearned mediaâ and âpaid mediaâ. Audio digital media is any digital media involving audio. Storage may be required to help an organization facilitate disaster recovery, or to simply allow an individual to save family photos. File formats differ depending on the kind of media product. TYPES OF MEDIA 3. Paid Media The 3 Types of Digital Media Digital Marketing is a staple in any good campaign or marketing endeavor. When used together the Big Three act as a powerful tool, building brand awareness and increasing sales. The Internet is highly accessible all over the world nowadays, ⦠Earned, owned, and paid media are three separate parts of a digital media plan. Earned media means just that, you work for it. Another key component of digital marketing is mobile marketing. However, they all work together to help build your brand. 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