Though the sportswear company is soaring, it still trails industry giants like Nike and Adidas.Puma rakes in less than its competitors annually, but executives don't seem too worried. Nike has always been at the leading edge of innovation, technology development and cutting-edge marketing campaigns that help them surpass all the other footwear brands in the world in terms of popularity and sales. Free Stock Market News Feeds, Competition Segments Revenue Growth Rates, NKE's Stock Perfrormance relative to its Competitors. A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. Nike Market Share in 2019: World’s Largest Shoe Company, Athletic Footwear: Top 14 Vendors in the USA, Top 3 Trends That Are Changing the Game for the Sports Footwear Market, Top 15 Sports Shoes Brands in the US Athletic Footwear Market 2019. Nike’s sales force is the most professional and has the greatest knowledge of the products compared to its competitors. This is the primary factor which has been driving the growth of the global footwear market. In the table, you'll find all the components (individual stock symbols) found in that sector, ranking them by their Weighted Alpha (a rating of growth patterns in a one-year period). According to the latest market analysis from Technavio, the global footwear market size will grow by USD 40.4 billion from 2019 to 2023, accelerating at a CAGR of over 2% during the forecast period. Nike and Olympics. The shoe and athletic apparel market is dominated by three major companies. MARKET SHARE: Nike Inc : NKE: Total : 181.59 %: 172.84 %: 30.18 %: V F Corporation: … Market capitalization is a defining factor when considering who is winning in the market. With its advanced footwear innovations and well-established global sales network, Nike is expected to continue to hold the largest market share in the global footwear market over the next five years. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Under Armour has been stealing market share in apparel sales for months from its older German rival and even from Nike, according to Sterne Agee. events and clinics; and While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. But because international markets provide more than 60% of Nike's revenue -- compared to only 24% for Under Armour -- Nike has weathered the domestic storm better than its smaller rival. Get instant access to Technavio’s latest research on this industry with a FREE sample from our report. Two years later, adidas saw a resurgence – some even called it a revival. and consumer price/value; Nike is the global market leader, but it faces increasing competition in Europe and China. However, compared to Under Armour, both Nike and Adidas are more aggressive for growth and expansion. Nike’s sales force is the most professional and has the greatest knowledge of the products compared to its competitors. According to the Interbrand Top 100 Global Brand Report for 2017, Nike was number 18 on the list, compared to Adidas at 55. Take a look at Technavio’s Footwear Market Research Library and download your free sample report today. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. Nonetheless, the gap is narrowing and Nike … Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. ... which will turn up the heat on the competition with Nike. This market research report provides the latest market size and market development for major market segments in terms of product types and regional market landscape. competition and the rapid changes in technology and consumer preferences in The region is projected to continue to lead the market over the forecast period. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. Nike has enjoyed strong growth in the greater China market, where sales rose 35% in the fourth quarter year over year. Rising competition is hampering Nike’s market share Nike is the world’s largest athletic footwear and apparel company. The report contains detailed market trends, market drivers, market challenges and key opportunities. However, compared to Under Armour, both Nike and Adidas are more aggressive for growth and expansion. Learn more about their battle for both supremacy and market share. The athletic footwear, apparel, and equipment industry is highly competitive Nike's revenues and prestige have rocketed in the past five years. Nike is regaining market share it lost to rival Adidas, Widlitz said. and influential athletes, coaches, teams, colleges, and sports leagues who endorse the world. Other competitors include Puma, Skechers, Anta and Li Ning. Both Nike and Under Armour have recently seen their sales dented by the bankruptcies of multiple sporting goods and footwear retailers in the United States. We also compete with a Click Above to Watch Nike Advertisement - What Will They Say About You Nike Co-brands with Various Sports. It is why innovation is a core focus for Nike and its rivals like Adidas and Under Armour. Other factors such as the variety of products, rising population, and increase in disposable income are contributing to the growth of the footwear market over the recent years. The U.S. is the key revenue contributor to the regional market, which can be attributed to high enthusiasm among the citizens for sports, fitness, and adventure activities, such as aerobics, hiking, training, and trail running. In depth view into Nike Market Cap including historical data from 1980, charts, stats and industry comps. The company’s revenue has grown from $28 billion to $39 billion over the past five years, and its market share in the athletic footwear market has grown from 22% to 27% over the same period. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party. This year, in the United States footwear market alone, Nike's sales are likely to exceed Reebok's - $1.25 billion compared with $1.21 billion, said Heidi Steinberg, an analyst at Salomon Brothers. Nike and Olympics. Copyright © 2007-2020 Infiniti Research Limited. It is why innovation is a core focus for Nike and its rivals like Adidas and Under Armour. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. She added she has seen markdowns during the holiday season on competitors' shoes — but not Nike's. North America is a key market for Nike, as almost half … Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. • Trends • Nike Revenue by Geographic Region • Company-owned Retail Stores Increase Profit Margin • Nike's Large Size Reduces Advertising Expenses • Movement Towards Low-performance Footwear • Global Market Slowdown • Growth of China and Other Emerging Markets Leads to More Sales Source: NKE 2008 10-K, Item 6, pg. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. ... it would make sense to compare companies that have a similar market capitalization because factors like market share, economies of scale, and business models would also be similar. In 2016, it held 50.8 per cent of the U.S. retail brand footwear market, while Adidas improved its share to 7.4 per cent. This year, in the United States footwear market alone, Nike's sales are likely to exceed Reebok's - $1.25 billion compared with $1.21 billion, said Heidi Steinberg, an analyst at … Data . 23. Nike’s latest digital products SNKRS (sneakers) app and Nike Fit app have proved to be beneficial for the company this year as it helped grow their online sales of footwear products across the world. How Nike's and Starbucks' Global Strategies Keep Them Ahead of Competitors Both of these companies have seen major growth in international markets, … *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. athletic and leisure footwear companies, athletic and leisure apparel companies, Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. Submitted By Scale is important for a behemoth like Nike, which now has a market cap of nearly $144 billion; in comparison, Adidas has a market cap of $53 billion while Under Armour’s is at $8.5 billion. With revenue growth of 8.98 % within FOOTWEAR segment, Nike Inc achieved improvement in market share, within FOOTWEAR segment to approximate 51.88 %. A rising demand for active footwear is the main factor driving the growth of the footwear market in this region. on a worldwide basis. This shows that Nike has a strong grip on its market share. Nike is the market leader in the athletic footwear industry with a 31 percent market share. Watch your inbox for an email from us with more information. It also includes an industry comparison table to see how your stock compares to its expanded industry, and … Nike also maintains a significant lead in revenue, with $32.4 billion in annual sales in fiscal 2016, compared to about US$20.6 billion for Adidas. Consumers like Nike’s innovative new products and are willing to pay a higher price than its competitors. Nike is the global market leader, but it faces increasing competition in Europe and China. The shoe and athletic apparel market is dominated by three major companies. (By comparison, Adidas’ market cap is $55 billion, and Under Armour’s is $10 billion.) APPAREL segment revenue, grew faster, than total compay revenues, at 4.65 %, but underperformed its competitors within this segment. This is due to rising sales of footwear in countries like China and India. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. This makes sense, because Nike is the far more profitable business, with an operating margin of 12.2% over the past 12 months, compared to only 3.3% for Under Armour. North America dominated the market with a revenue share of approximately 30.0% in 2017. Today, Nike is reinventing itself for the digital era to become a retail tech company and many of its tactics are already appearing to be working. It has trailing 12-month sales of $32.3 billion. ... which will turn up the heat on the competition with Nike. We compete internationally with a significant number of Click Above to Watch Nike Advertisement - What Will They Say About You Nike Co-brands with Various Sports. Nike reported better-than-expected first quarter earnings with net income of $1.52 billion, or 95 cents per share, compared to $1.37 billion, or 86 cents per share, one year ago. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. Investing in R&D has helped gain a large market share and the popularity of Nike products has also grown. Nike Inc achieved revenue growth of 13.91 % in overall company, and improved market share, to approximate 47.14 %. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. The size of their investment in R&D is much larger. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the … Adidas brand sales in North America were up 25% in 2017, compared with 3% for Nike (). One of the biggest competitive pressures that Nike faces is the placement of their stores. constitute significant risk factors in our operations. Its other major international divisions, Asia P… Nike's revenues and prestige have rocketed in the past five years. Nike vs Adidas: Market Share . product quality; performance and reliability; new product innovation and development; JavaScript chart by amCharts 3.21.13. As of Thursday's market close, Nike shares are up more than 30 percent over the past 12 months. To regain its market share, it introduced Air Max in 1987, a new model of athletic shoes where two interdependent compressed air-filled bags that act as shock absorbers could be inserted. Learn more about their battle for both supremacy and market share. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of … Market leader Nike, with 46 percent of the athletic footwear market and a third of the sports apparel sales, far outpaces its competitors with a combined $8.9 billion sales so far this year. In terms of regional market share, North America is expected to continue leading the global footwear market. Nike currently has $4.2 billion in cash. Other competitors include Puma, Skechers, Anta and Li Ning. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. Escalating sports activities, adoption of western culture, and availability of cost-efficient footwear products are some of the driving factors for the growth of the footwear market in the Asia Pacific. There is an evident gap in growth rate between adi-armour and Nike, a clear sign that Nike is losing some market share to these competitors. Meanwhile, competitors Adidas and Under Armour have just $1.8 billion and $283.6 million in … marketing and promotion; customer support and service; identification with prominent Corp., Puma, Li Ning, and Under Armour, among others. Although Nike stock didn't suffer huge declines, it failed to play the leadership role it had earlier in the bull market. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. Check Technavio’s Global Footwear Market Report 2019-2023 for more market insights related to the Nike market share. Two years later, adidas saw a resurgence – some even called it a revival. In 2016, it held 50.8 per cent of the U.S. retail brand footwear market, while Adidas improved its share to 7.4 per cent. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. Suggested Read: Top 10 Shoe Companies in the World 2019. The Asia Pacific is accounting approximately 29% of the total market share, but the region is expected to witness the fastest growth rate over the next five years, contributing about 42% of the global footwear market growth from 2019 to 2022. Nike… consumer connection and affinity for brands and products, developed through Such increasing demand for athletic and active footwear globally has significantly boosted the market share of several top sports shoe companies, including Nike, Adidas, Asics, and New Balance. View the report featured in this article. With its newly launched flagship products like Nike Air Max 270, ZoomX, React, and VaporMax, Nike is forecast to further strengthen its market share in the global footwear market over the near future. In terms of market share, Nike's biggest competitors are Adidas and Under Armour. Nike did say it repurchased 9.8 million shares, worth $754 million, during the quarter. The intense • Trends • Nike Revenue by Geographic Region • Company-owned Retail Stores Increase Profit Margin • Nike's Large Size Reduces Advertising Expenses • Movement Towards Low-performance Footwear • Global Market Slowdown • Growth of China and Other Emerging Markets Leads to More Sales Source: NKE 2008 10-K, Item 6, pg. Notably, the growing share of the higher-priced direct-to-consumer business and innovation supports Nike’s pricing power. EQUIPMENT & OTHER segment, revenue fell by. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. Nike has an increasing stronghold over the global sports apparel market, beating its closest competitor Adidas by a wide margin in market share.. Euromonitor . Nike was criticized for not being an Olympic sponsor in 1996, but investing in sponsorships of athletes and a Nike Centre right outside the athletic village, which upset competitors like Adidas who spent over 50 million dollars to become an official sponsor. Nike is the giant of the industry. Nike’s sales force is divided into footwear and apparel and the teams are assigned specifically to accounts. (Revenue and Income for Trailing 12 Months, in Millions of $, except Employees), CSIMarket Company, Sector, Industry, Market Analysis, Stock Quotes, Earnings, Economy, News and Research. In terms of market share, Nike's biggest competitors are Adidas and Under Armour. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. In comparison, Puma’s 2018 sales were 4.6 million euros ($5.1 billion), Adidas’s were 19.9 billion euros ($22 billion) and Nike’s reached more than $30 billion. Investing in R&D has helped gain a large market share and the popularity of Nike products has also grown. Nike reported better-than-expected first quarter earnings with net income of $1.52 billion, or 95 cents per share, compared to $1.37 billion, or 86 cents per share, one year ago. athletic and leisure footwear, apparel, and equipment, including adidas, V.F. Nike is not used to playing catchup, but Adidas is beating it in technology, innovation and style. Nike’s sales force is divided into footwear and apparel and the teams are assigned specifically to accounts. Rising competition is hampering Nike’s market share It has trailing 12-month sales of $32.3 billion. effective distribution of products, with attractive merchandising and presentation That blows its competition out of the water. Nike is regaining market share it lost to rival Adidas, Widlitz said. There is an evident gap in growth rate between adi-armour and Nike, a clear sign that Nike is losing some market share to these competitors. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. With annual footwear sales of about USD 23 billion, Nike is still the world’s largest footwear manufacturer, and its leading position in the global footwear market is expected to continue through 2022. Find the latest Nike, Inc. (NKE) stock quote, history, news and other vital information to help you with your stock trading and investing. Nike owns over 80% of the U.S.'s $2.6 Billion basketball market and its share is also growing year over year Adidas’ share of the market is only about 14% Adidas has a growing market share, but it remains to be seen whether it will grow at the cost of Nike, or other lesser brands. Also, growing fashion consciousness and innovation in product designs are some other factors driving the growth of the market. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. There is a strong increase in the demand of sports and active shoes in the global market, mainly driven by the changing lifestyles and rising awareness about health concerns. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. In terms of revenue, North America is holding approximately 33% of the global footwear market share. It’s safe to say Nike’s at the top of its game right now. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. NIKE is the largest seller of athletic footwear, apparel, and equipment in Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. our brands and use our products; and active engagement through sponsored sporting According to the Interbrand Top 100 Global Brand Report for 2017, Nike was number 18 on the list, compared to Adidas at 55. The size of their investment in R&D is much larger. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Nike’s North American position is about as dominant as they come. That number puts Adidas at number two behind Nike, which holds about 44% market share in the region, down from 60% in 2014. While it helped increase the company’s revenues, competitors were tapping on the boom in aerobic exercise, which Nike failed to consider. All Rights Reserved. The Competitors page allows you to view information for other symbols found in the same sector. sports equipment companies, and large companies having diversified lines of In the table, you'll find all the components (individual stock symbols) found in that sector, ranking them by their Weighted Alpha (a rating of growth patterns in a one-year period). In-depth market analysis such as Porter’s five force model, and comprehensive competitive landscape including detailed profiles of top companies are also included in the report. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for. Adidas appears to … She added she has seen markdowns during the holiday season on competitors' shoes — but not Nike's. Nike recently announced its financial results for Q3 2019, which reported revenue of USD 9.6 billion in Q3 2019, representing a 7% increasing from USD 9 billion in the year-ago period. Important aspects of competition in this industry are: Nike was criticized for not being an Olympic sponsor in 1996, but investing in sponsorships of athletes and a Nike Centre right outside the athletic village, which upset competitors like Adidas who spent over 50 million dollars to become an official sponsor. number of vertical retailers such as lululemon athletica and Uniqlo. The Competitors page allows you to view information for other symbols found in the same sector. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. Nike’s North American position is about as dominant as they come. the markets for athletic and leisure footwear and apparel, and athletic equipment, at retail, both in store and online. 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