As mentioned earlier, LinkedIn does have a high-income audience. Photos, contests, questions, videos, and other short posts work exceptionally well on Facebook. Now rather than being a BPO company, the digital platforms make it a fintech company, a healthcare company, an insuretech company. This is a destined-for-failure approach. But not only is YouTube widely used, but it is also the 2nd largest search engine behind no other than Google. | And nearly half of people above the age of 46 use Facebook! Instagram is another platform that feels like itâs non-negotiable. Social media companies make their profit from venture capitalists and investors - these investors make a bet that their investment will become popular and eventually have, hopefully, get a return in funds. Celebrating 25+ Years of Digital Marketing Excellence Oh and if you thought teenagers aren’t using Facebook, think again. Nextiva is the only company that is unifying business communications and internal communications in one modern platform, making it seamless for teams to work together and with customers. Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketerâs toolbox. Brands can use Twitter to reach and engage their audience. LinkedIn is mostly used by professionals between the ages of 30-49 years of age. According to a recent Accenture report, “While it used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation, today’s digital start-ups can get there in four years.Digital platforms are largely responsible for this shift.” That Drives Results®. What makes Facebook one of the best social media platforms for business is its targeted digital advertising platform. Call Toll Free: 888.449.3239 Facebook makes it easy for users to purchase from your company through the social media platform. So in terms of the benefits of YouTube, is arguably the best social media platform for businesses. The European Commission's policy aims at fostering a trusting, lawful and innovation-driven ecosystem around online platforms in the EU. It’s one of the best social media platforms to promote new visual content you create, especially if you regularly maintain boards. LYFE Marketing, Copyright All Rights Reserved © 2020, Below, weâve put together a quick and simple guide to choosing theÂ. Basically, people are mindlessly scrolling on Instagram and in order to be successful, youâre going to have to be very engaging to capture peopleâs attention. Top 14 Social Media Sites for Businesses in 2020, 6 Facebook Marketing Strategies that Will Help You Stand Out, Top 5 Ways to Use LinkedIn for Content Marketing, Why Your Marketing Team Needs to Use Pinterest, 6 Social Media Sites You Can Use With Video Advertising Services, The Undeniable Advantages of Facebook Ad Management Services, Organic vs. 3/4 of Facebook users visit the site on a daily basis. But the fact is that it is still the largest social media platform by far in terms of users. Pinterest is mostly used by woman. Instagram has 1 billion users. For example, a single blog post that we published has been generating 300-400 views per day at LYFE Marketing. Thatâs why itâs vital for businesses to be strategic about which social media platforms they work to build a presence on. In order to choose the best social media platforms for your business, you need to understand your customers. Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. View these hub pages giving details on best practices, statistics and examples for these techniques: Facebook Marketing. Each social media platform is like an art. You can also use text updates to keep your followers informed, but they won’t perform as well as your photos or videos. In addition to organizing and monitoring your Twitter and Facebook pages, it allows you to assign updates and social streams to members of your team based either on their expertise or who is “on duty” at a certain time. As a result, you can find just about anyone on Facebook, provided they have access to the Internet. Many companies take a technology-first approach when building/assembling their digital platform, acquiring technology they hope will accomplish their objectives of better experiences for customers, employees, and partners. Specifically, you need to understand who they are and how they spend their time online. Or, call 888-601-5359 to speak with a strategist about social media plans from WebFX. Our social media agency knows just what it takes to help you grow your brand online. And you can always use your Facebook to promote new content that you’ve created to get visitors to your site. A better question would be, who doesnât use Facebook? âI am targeting a high-income, highly educated, professional affluent audience. Facebook has 2 billion users. YouTube is arguably the best social media platform that exists. Only 49% of people making over $75,000 per year have LinkedIn accounts. Â. Your email address will not be published. | But it takes a ton of work to get it work. One of the best benefits of Instagram is that it allows you to tell your brandâs story with unique and engaging visual content. So keep this in mind as your choose which social media platforms you want to specialize in. In terms of professionalism, no social network can beat LinkedIn. Half of Facebook users visit the site several times per day. Product reviews, instructional videos, and similar kinds of content do exceptionally well on YouTube, especially when you’re educating part of your target market. If you do not already know this, then we recommend mapping out a customer avatar first. Privacy & Terms of Use Most people use Pinterest to find inspiration or helpful content. With Instagram stories, you can take live video and share it with all of your followers. You can promote your account, which will show up in the left column or promote a tweet from your brand, which will appear in the userâs Twitter feed. Not only do you need content, but you need an entire video setup with a camera, lighting, microphones and video editing. However, about a quarter of professionals above the age of 18-29, which Iâd really say 22-29 use LinkedIn. Your email address will not be published. Expanding on Intrado Digital Media’s award-winning virtual event solution, Virtual Event Express is a do-it-yourself platform designed to provide customers with … It has over 2 billion monthly active users! But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience. Demographics: Men and women, ages 18-65 or older. Although that’s not to say you still can’t find success if you’re not a young, trendy company — just that you’ll have to be little more creative with the photos you take. Your brand can also take advantage of topics that are trending to expand your reach. It doesnât matter what youâre selling, Facebook is a worthwhile investment for your company. Facebook’s advertising platform is by the far the most developed of all of the social media platforms (yes, even out performing Twitter and other channels that have been around a lot longer!). To determine if Instagram will be one of the best social media platforms for your business, letâs look at the demographics.Â. HuffPost emerged as one of the first successful digital media outlets of the 2000s. Facebook is not the newest and coolest social media platform. #23. blind However, this fact is actually correlated with a major strength behind LinkedIn – itâs news feed. Social media boosts your digital publishing platforms. Anyway, the cool thing about LinkedIn is that it is not as stingy with its news feed. Each platform has … If a user isn’t paying for a product, the product is the user. This is the final report for the Digital Platforms Inquiry. With that said, letâs look at some YouTube stats. Instead, they can direct message you through Instagram, which allows you to answer questions and address concerns instantly. According to several people on Quora, Qzone seems to be more popular among teenagers (while … A level playing field for comparable digital services; 2. The more you understand your customer, the better you can select the best social media platforms to reach and engage them. How to Set and Reach Social Media Goals for Your Business, The Easiest Way To Build Brand Awareness Today, Facebook is a worthwhile investment for your company, its targeted digital advertising platform, Twitter also offers advertising opportunities, Social Media Marketing Trends & Predictions for 2021, 15 Free Digital Marketing Tools For Your Small Business (Tried & Tested), Facebook Shopping Report: Consumer Buying in 2021, How to Market a New Business With No Money. Can I customize the sharing settings for my content? Pinterest is a great social media platform with major search engine capabilities. Itâs not necessary to be on every platform in the world. In terms of income and education, Twitter is not the highest on our list here. LinkedIn got its start as a business and employment-based social media platform. Alright, so thatâs the criteria you need to keep in mind as you select the best social media platforms for your business. Now, there are several different types of micro-content social media channels, like Instagram, Facebook, Pinterest, and so on. "The code prohibits digital platforms from discriminating against Australian news media businesses that are covered by the code. Pinterest has over 322 million monthly active users. Micro-content, on the other hand, is short-form, easy to digest content. This shouldnât concern you if your business fits. Though digital ads on LinkedIn may be more expensive than ads on Facebook, this ad opportunity allows B2B brands to reach individuals from the specific industries that they are targeting. Unlike other social media platform high-income, highly educated, professional affluent audience purchase is as easy as clicking Button... Users directly as your Choose which social media platforms also make money their... 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