The British Government’s proposal incorporates two extraordinary cabinet posts known as the e-Minister and e-Envoy to position and install the suitable infrastructure and ICT widely. This consequently increases the scope of fairness in the economy. Our era has come to see the vital importance of digital technology in our daily lives. There is an immense range of services delivered online while also a hazardous threat to those who lack or struggle to access technology. We're here to answer any questions you have about our services. Information Technology The whole composition tries to answer the questions regarding the key issues of Digital skills, Digital Inclusion along with fairness and access for all and the concerns regarding inequalities. As the internet is becoming an amplified trend (Van Dijk and Hacker, 2003) Digital Britain’s goals were clear from the beginning regarding developing nation’s digital skills at all levels by ensuring that the population is ready to use and access the digital technology confidently. The essay will first converse about the opportunity to ensure that no one is prevented from access to broadband followed by raising the topic about engaging the society to use and understand the digital media and finally, providing them with the capability to develop and acquire the necessary digital skills to involve themselves in the digital economy with confidence and support. In order to increase digital literacy levels strategies must be targeted and implemented, where necessary for specific populations and situations keeping an account of different obstacles. 57–65 (2013). Digital Marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Appl. Digital literacy can be defined as “the ability to use digital technology, communications tools, and or networks to access, manage, integrate, evaluate, and create information in … This service is more advanced with JavaScript available, State of the Art in Digital Media and Applications Together, digital media refers to any information that is broadcast to us through a screen. There is a crucial need to tackle the difficulty of the particular individuals and communities who might have lack of knowledge, the resources, or the ability to achieve an equivalent opportunity to contribute in society and economic life. Whereas Castells (2009, pg 57) disagrees and argues that even with “developing access to the internet and to wireless communication, abysmal inequalities in broadband access and educational gaps in the ability to operate a digital culture tend to reproduce and amplify the class, ethnic, race, age and gender structures of social domination between and within countries”. Technology is used in everything from graphic design, fine art, and photography to special effects in movies, animation, and game development. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Digital media files are generally accessed by using complex electronics devices that contain digital receivers or processors. Hence, the various proposals by Race online 2012, Digital Charter, Digital Champion and expert Taskforce are considered to take imperative steps to reach the next level for forming a fully digitally engaged society which encourages excellence and fairness. This is a preview of subscription content. Digital media allows for the exchange of information in a wide range of forms. Viviane Reding, EU Commissioner for Information Society and Media (November 2007) believes that “It is neither morally acceptable nor economically sustainable to leave millions of people behind, unable to use information and communications technologies to their advantage.” However it is of upmost importance to transform the lives of those who are excluded in order to avoid the major parts of our society being deprived and enduringly lag behind. The program pursues the argument that all kids can be trained and that schools are responsible for a kid’s growth. Graph. Part of Springer Nature. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Today, a large sector of all working professions make use of technology, therefore it is reasonable to assume that everybody should be introduced to essential information technology (IT) skills. Kling (1999) hypothesized that internet use is an issue of social-technological access referring to infrastructure and physical availability of computer resources in contribution with the combination of specialized knowledge, financial resources and technical expertise required for the full utilization of ICT. Digital media is now a mainstay in the art and entertainment industries. On a quest to be Consoled, in Awe, On repeat. Websites and social media allow students to research and teachers to share–not only lesson plans, but digital resources, assessment data, and even whole-group, away-from-school communication (see The Flipped Classroom). The UKâ€based Independent Review of the Primary Curriculum argues that in the future it will become even more important that children have the ICT skills which allow them to relate themselves to the upcoming technology and face the challenges with self-confidence and flexibility. Earnshaw, R.A., Jones, H., Vince, J.A. It allows us to unlock a huge collection of information and communication data. To maximize the social media for business benefits, make sure to have a content marketing plan in place. (eds. There are a wide range of digital media applications such as digital images, digital photography, digital video, digital audio, computer games, multimedia production, animation, digital video film making, e-books, web pages, data, and databases. Over 10 million scientific documents at your fingertips. If you need assistance with writing your essay, our professional essay writing service is here to help! The discussion about the universal availability and fairness for all allowed us to think whether people will engage in this new technology and embrace it in near future or not? These devices can include computers, mobile devices, video game consoles, projectors, television and radio. This technology has revolutionized Digital Marketing and integrated all Digital channels such as mobile, laptop or standalone digital devices. According to (Castells, 2009) there is a technological transformation with the increasing use of internet access. IEEE Comput. This argument follows up and agrees with the statement made by Selwyn (2002) about the significance of considering the diverse variety of activities which are associated to internet use (expenditure activity, investments activity, manufacturing activity, political activity and social activity). Though, the matters about digital exclusion broaden far-off than ensuring access to internet albeit with the increasing role of the internet in daily life, an analysis of utilizing the opportunities offered by the internet is of fundamental significance. To avoid inequalities based on socio-cultural and socio-technological perspective, the government legislation has taken various actions in terms of proposing programs like Race online 2012, Digital Charter, and Digital Champion. 4–5 (2017). Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. In: Proceedings of the 27th Annual Conference on Computer Graphics and Interactive Techniques, pp. As a summary, this explains the initiatives taken by the Digital Britain and the UK Government to overcome various inequalities. Although these courageous plans are backed up with vast quantities of data and research, simply building technological infrastructure and access will not guarantee the people of Britain to be innovative to generate an environment for digital revolution. 10. A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products. pp 53-63 | Digital media literacy in a global era offers more than using technology to do the things that were done by hand before—such as data or word processing, retrieving information, presenting knowledge, and one-to-one communication—it now allows easy participation in the sophisticated global experiences and networks that our wired world affords. Digital media means any media that are encoded in machine-readable formats. No plagiarism, guaranteed! By devising agile operating models capable of leveraging the power of digital means for syncing content generation and delivery, the media industry can … 21(1), 56–60 (2001). Consumers access these files mostly for entertainment and educational value; … In this essay, we will discuss and argue the answers to these questions to aid us in understanding the relationship between digital inclusion, digital skills and media literacy. The Digital Britain Report shows clear positives and negatives about the aspects we have covered and albeit there are criticisms, the pros outweigh the cons as written in this paper. Digital telecommunications allow for computer-mediated communication, telegraphy, computer networks, digital radio, digital telephony and digital television. Reference this. Digital art is itself placed under the larger umbrella term new media art. The user as content creator, publisher, and broadcaster is challenging and changing the traditional roles of news media, publishers, and entertainment corporations. Digital media also saves money by reducing the electricity used to view the media. It discusses that digital skills have an impact on an adult’s equality of accessing information and services, employability, social inclusion, further engaging into learning and increasing the business productivity. Accordingly, government in collaboration with the assistance of private and public media organizations operates as a unifying and funding source in support of digital literacy programs. A current thesis from the London School of Economics (LSE) concludes that half of Europe’s efficiency in recent years can be credited to IT investments. Morris’s report supports and affirms the statement made by Stewart (2000) that equality is achieved not through a redistributive programme on resources but contribution in person and through shared life chances. Digital media has helped in making and evolving the career of many … Countries like the UK, Australia, New Zealand, and in recent times the USA, have made digital literacy a keystone of their digital economy strategies. Graph. The basis of inequalities in internet access and use are frequently hinted back to usage factors (price of technology, lack of information, ability or operational skills) and psychological factors (nervousness about using technology or reluctance to try something new) (Van Dijk and Hacker, 2003). Free resources to assist you with your university studies! Graph. According to (Reaching Out: Action Plan on Social Exclusion, September 2006) “It is possible to extend opportunity to the least advantaged so that they enjoy more of the choices, chances and power that the rest of society takes for granted.” Ofcom plays an imperative role in promoting media literacy and persists to work with stakeholders in turn to: offer people the opportunity and inspiration to develop proficiency and self-confidence to participate in communications technology and digital society; and update and allow people to handle their own media activity (both consumption and creation). Each kind of task, be it a regular task or a job specific task requires digital proficiency or literacy. Social Media Marketing has the power to manipulate the image of a brand, product, business or an individual. Use of social media for digital marketing companies:-. The presence of smartphones and personal computers have made digital media more effective for a reason. The typical example is the e-Europe plan, which has affirmed objectives of constructing a digitally literate Europe. IEEE Comput. To critically discuss the actions taken by The Digital Britain report in line with developing nation’s digital skills; it is required to understand and discuss why should there be an urgency to build on the nation’s skills, what digital skills are currently being delivered, how these are processed, how is it made sure that no one misses out and lastly to what extent the contribution of internet access is helping the society to improve the present inequalities? This article uses meta-analysis techniques to summarize the findings from 106 survey-based studies (965 coefficients) about youth, digital media use, and engagement in civic and political life. Digital Media Platforms and Education: The Uses of Social Networking in the UAE and China 48 In fact digital technologies are transforming the learning environment not only to provide exciting new learning tools but to meet the changed literacy needs of students. Digital literacy can be defined as “the ability to use digital technology, communications tools, and or networks to access, manage, integrate, evaluate, and create information in order to function in a knowledge society” (Lemke, 2003). There are a wide range of digital media applications such as digital images, digital photography, digital video, digital audio, computer games, multimedia production, animation, digital video film making, e-books, web pages, data, and databases. 103.227.176.9. However, between the time computers were manufactured and when it became possible for anyone to own them, their storage capacity, as well as their computing powers greatly increased. In contrast to Singapore, Britain shows a lack in participation in digital economy, reaching near 100% whilst studies in Singapore show a 100% commitment and participation. Be it a public figure or a brand, social media marketing can be used by all and if done right can benefit you or otherwise if you don’t know how to tackle it. For that reason the UK government needs to publicly show more specific ideas and plans about what is wants to see happen in the near-term future rather than using the blurred terminology which hides the true picture than it should reveal. This highlights the steps taken by the governments of UK and US in order to furnish the future generation of their country with the aptitude to be technologically competent and to inquire appropriate, suitable and significant questions about the digitalized saturated world of 21st century. In the year 2009 around 92% jobs required applicants to hold both general (hardware and software skills) and specific application skills (such as databases, and spreadsheets) in particular. Media content is now created in digital form and can be repurposed across different media types such as DVD, Internet, or traditional print. Digital Britain report has little to talk about this mix. Further in order to sustain media literacy; enriching public services like libraries and museums can offer individuals an enhanced quality of life. This essay sets out a framework adopted by the Digital Britain report and the government to address the problems related to digital inclusion, digital skills and equality. It is overwhelming to see people making the best uses of social media marketing. (1998). The report states arguments about the term ‘digital life skills’ and how it is used to recognize the set of essential ICT skills for using and accessing a computer and communicating information. Advanced Analytics works on the concept of the id of the user. IEEE Comput. 17(2), 30–31 (1997). Digital marketing uses the internet as a main promotional medium, in addition to traditional TV and radio. Earnshaw, R.A.: 3D and multimedia on the information superhighway. Thus the user can be tracked through all the digital media he uses. To acquire skills there is a requirement in this era to have a grasp on the knowledge about digital tools, critical skills and social awareness. Digital marketing helps you reach these engaged consumers. This in turn changes social and governmental structures and affects their power, influence, and cultural impact. On a nationwide perspective Britain has already taken a lead in enhancing the national digital literacy widespread and laid down a remarkable standard for Canada which is working towards creating the right circumstances for a worldâ€class digital economy by solving the skills shortages among different Canadian groups. (eds. While these exist as types of digital marketing, they are not all encompassing. As technology can motivate students and help prepare them for prospective jobs. Therefore, technology transforms the mode or platform in which we converse and process knowledge. Each kind of task, be it a regular task or a job specific task requires digital proficiency or literacy. Running a motor to spin a media disc uses far more energy than it takes to read off of a hard drive or flash memory as well. The issue is not only of financial competitiveness, but also of fairness which is defined as ensuring that all have access to the content, services and skills to contribute and connect effectively to the digital economy and the benefits are available to all. Our academic experts are ready and waiting to assist with any writing project you may have. Digital media can be created, viewed, distributed, modified and preserved on digital electronicsdevices. For more information see: Earnshaw, R.A., Vince, J.A. ISBN: 1-85233-379-0 (2001). This has increased the effectiveness of Digital Marketing multifold times. ISBN: 0-12-227755-4 (1995). According to Castells despite the globes increasing interconnectivity there are some individuals that are extremely involved in a global networks and others stay mainly excluded. Levoy, M., Pulli, K., Curless, B., Rusinkiewicz, S., Koller, D., Pereira, L., Ginzton, M., Anderson, S., Davis, J., Ginsberg, J., Shade, J., Fulk, D.: The digital michelangelo project: 3D scanning of large statues. In this process, digital media marketing companies create viral content. The aims listed by the government enclose various actions needed to be undertaken by the UK economy in order to attain the listed objectives in the Digital Britain report. Marketing decisions-makers exposed to Adobe’s promoted content were 50 percent more likely to view Adobe as shaping the future of digital marketing and 79 percent more likely to agree that Adobe could help them optimize media spend. 354. Check out this graph from Statista. Over recent years the government has enhanced its understanding of social exclusion through scrutiny of cohort studies and longitudinal surveys. The concern is not only about the fairness and digital inclusion but is also to overcome inequalities. With film recording you shoot at about 24-30 frames per second. IEEE Comput. This can facilitate in creating a sustainable social and economic infrastructure. For this, the UK’s government is committed to distribute broadband services universally up to 2Mb/s by 2012 which is a significant step to ensure more of the general population in the UK will have an opportunity to access to the internet. In comparison to film, the biggest difference of digital is the frames per second. State of the Art in Digital Media and Applications, http://ieeexplore.ieee.org/document/7398427/, http://www.amazon.co.uk/Intelligent-Agents-Mobile-Virtual-ebook/dp/B001BPEWJI, http://www.springer.com/computer/image+processing/book/978-1-85233-379-9, http://www.springer.com/gb/book/9781852333799, http://ieeexplore.ieee.org/document/708557/, http://ieeexplore.ieee.org/document/574673/, http://ieeexplore.ieee.org/document/895134/, http://allthingsd.com/20130212/why-twitter-dropped-close-to-90-million-on-bluefin-labs/, https://www.media.mit.edu/research/?filter=groups, https://graphics.stanford.edu/papers/dmich-sig00/dmich-sig00-nogamma-comp-low.pdf, https://graphics.stanford.edu/papers/dmich-sig00/, https://graphics.stanford.edu/projects/mich/, http://www.cs.cmu.edu/~seitz/course/SIGG99/papers/levoy-abs.pdf, http://illumin.usc.edu/printer/46/michelangelo39s-motion-picture/By/, https://graphics.stanford.edu/projects/mich/forma-urbis/forma-urbis.html, https://www.sculpteo.com/blog/2016/01/20/turning-a-picture-into-a-3d-model/, https://www.quora.com/What-software-is-best-for-generating-an-accurate-3D-model-from-2D-photos, https://en.wikipedia.org/wiki/3D_reconstruction_from_multiple_images, http://www.thetimes.co.uk/article/the-barrister-who-writes-bestselling-digital-thrillers-75fsp7lfc, https://cordis.europa.eu/esprit/src/itfmrprj.htm#EP22517, http://ieeexplore.ieee.org/document/895133/, https://en.wikipedia.org/wiki/Casey_Neistat, https://www.youtube.com/user/caseyneistat, https://hbr.org/2016/03/the-industries-that-are-being-disrupted-the-most-by-digital, http://venturebeat.com/2014/05/15/digital-disruption-is-forcing-businesses-to-change-how-business-is-done/, https://www.budde.com.au/Research/BuddeComm-Intelligence-Report-The-Media-Industry-and-the-Disruptive-Impact-of-Digital-Services, http://www.up.ac.za/media/shared/404/ZP_Files/Innovate%2009/Articles/the-effect-of-digital-publishing.zp40045.pdf, http://www.computerworld.com/article/2976572/emerging-technology/digital-disruption-from-the-perspective-of-porters-five-forces-framework.html, http://www.mckinsey.com/industries/high-tech/our-insights/the-impact-of-disruptive-technology-a-conversation-with-eric-schmidt, http://www.opentext.com/file_source/OpenText/en_US/PDF/Digital%20Disruption%20and%20the%20Digital%20Media%20Supply%20Chain%20WP.pdf, Centre for Visual Computing, Faculty of Engineering and Informatics, https://doi.org/10.1007/978-3-319-61409-0_6. Uses of digital video. If we critically analyse the data and information covered in this paper, we can clearly interpret the numerous ambitious goals the UK government have set out in the near future. 1st Jan 1970 Hence, to seal the digital skills gap, upcoming economies are required to improve the aptitude of their personnel for internet age roles. ): Virtual Reality Applications pp. Earnshaw, R.A., Magnenat-Thalmann, N., Terzopoulos, D., Thalmann, D.: Computer animation for virtual humans, IEEE Comput. Well, to be honest, there are many different definitions that surround the term social media. As a result, to ensure that older people are not isolated from digital economy, help is provided for them to engage in significant technological opportunities to support independent living and to benefit from the services widely available. Graph. Modern communication media can now allow long distance exchanges … Digital media is an increasingly popular medium for music, movies and video games. Flerackers, C., Earnshaw, R.A., Vanischem, G., Van Reeth, F., Alsema, F.: Creating Broadcast Interactive Drama in a Networked Virtual Environment. The first transatlantic two-way radio broadcast occured in 1906 and led to common communication via analogue and digital media. According to the research by HM government there are a range of barriers like lack of understanding and confidence, comprehension to use the equipment, fear and anxieties and sense of inertia and ageism due to which older generation is left behind. Most, when they think about digital marketing, assume it is all about content marketing and social media, and avoid some of the more complicated aspects like SEO, because they can be intimidating. However, it is argued that the spotlight should be on structuring the business case for digital inclusion quantitatively and qualitatively. It is a process of using ink on paper to show us images and text by using a printing press. The Uses of Literacy. The execution of a successful approach for the advancement of digital literacy skills is known to include multiple components that tackle hurdles for explicit demographics such as; attitude, age, socioâ€economic status, language, and regional availability of resources. Consumer devices such as mobile phones produce reasonably small files that can be shared and played in the source format. Modern communication media now allow for intense long-distance exchanges between larger numbers of people ( many-to-many communication via e-mail , Internet forums , and teleportation ). From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. About. In: Proceedings of International Conference on Cyberworlds, IEEE Computer Society, Washington, DC (2015). You can view samples of our professional work here. For the ones working in more disadvantaged communities, and who see the impact of technology on people’s daily lives, the relations among digital and social equality are perceived without any doubt. Starting from woodblock printing in 200 CE to digital printing that is currently in use, printing has definitely come a long way. Whenever we talk about building the nation’s skills, the first thing which comes to mind is the need to incline towards digital economy. digital media environment. Soc. The trend of customer-generated content being in vogue is going to continue. IEEE Comput. 5 Common Uses Of Technology In The Classroom And One Challenge For Each 1. Even digital marketing companies provide social media marketing services for small business owners. This is not an example of the work produced by our Essay Writing Service. 195. This shows a vast difference in the objectives already achieved and future aims of both the countries. As said by (Castells 2009, pg 21) networks demonstrate strength in their flexibility, adaptability and capacity to self configure. The government legislation under the Race Relations (Amendment) Act 2000 also promotes equality of opportunity by eliminating various racism based discrimination. By critically discussing whether developing the nation’s digital skills at all levels helps in achieving fairness rather than amplifying it in the presence of various inequalities? Baroness Estelle Morris (June 2009) published her autonomous appraisal of ICT user skills. Soc. S.: the media, Terzopoulos, D.: Computer animation for Virtual humans IEEE. Can facilitate in creating a sustainable social and economic infrastructure has the power to manipulate the image a. Participate in the Classroom and One Challenge for each 1 with any writing Project you may.... 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