That equates to about 45% of the current population (Emarsys, 2019). The rise of social media began back in 1996 with the release of networking site Bolt (now closed). 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. Facebook has over 2B active users. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Every second, 11 people use social media for the first time. 4 10. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. So that means some 50% of all human beings alive are on social media. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Social media continues to grow apace around the world too, with active user accounts now equating to roughly 29% of the world's population. Let’s start with some numbers on the state of social media in 2020. Explore consumption and media usage on a global basis. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently. As of 2018, 3.1 billion people — roughly one-third of the global population — use social media. 2. The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. But the question is, is it worth investing in social media, As it’s the start of the year, we thought it would be a great idea to share the most important social media statistics to keep in mind for 2021. By interacting with customers through social media platforms you show them that you care. Internet and social media addictions affect 210 million people worldwide. That’s why it’s essential to have a prominent online presence on various social media platforms. The current percentage of people using social media is 49.03% of the world’s total population. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. are active social media users (Emarketer, 2019). According to Keipo’s analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. The key is to find out which social media platform your target market is using most often and how to make the most out of it. , such as adding questions, polls, and fun stickers or music to make your content as unique as possible. In comparison, the time spent on networks by the average person in the US is 2 hours and 3 minutes, 21 minutes less than the global average. Social media usage statistics by country are telling of each country’s lifestyle and habits. Perhaps the most notable gap in gender differences is where we look at the use by the platform. An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers. Facebook also says it has 1.6 billion Daily Active Users. Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. Check out More Social Media Statistics Below: 2021 is expected to see over 3B active users on social media. The usage of social media around the world is ever-increasing. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. It’s unavoidable, it’s powerful, and it’s here to stay. Looking for the latest social media statistics?Want to know which social media networks and apps are the most popular in 2020? Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a celebrity posts about it. 54% of social browsers use social media to research products. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. Historical trends, statistics, infographics and live data visualization Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012. And why not? Back in 2010, less than a billion people were using social platforms. According to platform statements, the number of social media users in the US is 231.47 million in 2020, meaning 70% of America’s are actively using sites monthly. 50+ industries. So, which platforms do people like to go on? Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). But the question is, is it worth investing in social media when starting your business? Social media has changed how people live their lives today. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. (Source: Statista.com ) In 2020, the number of people using social media is over 3.81 billion worldwide, with the average user having 8.6 accounts on different networking sites. As of January 2019, there are 3.4 billion active social media users worldwide or a 45% penetration of the entire human population. believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019). on the other hand, are more likely to be using tablets. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. Gen X, on the other hand, are more likely to be using tablets. Subscribe to Global Stats by email. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. 2020 LinkedIn demographics data: Monthly active users. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. 11.68 %. Brands are continuing to include social media in their marketing strategy – and for all the right reasons. 3.5 billion social media users worldwide. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. General social media advertising statistics 1. We thought we’d begin by taking a bird’s eye view of the social media landscape before zooming into each social network in particular. About 51% of the world’s population has a social media account. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Global social media overview More than half of all the people on Earth now use social media. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. Either way, please jump in and leave a comment below. As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. The average American has 7.1 social media accounts. We respect your privacy and will never share your email address with any third party. 4.22 %. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. YouTube is the second-most-visited website around the world. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). How many internet users worldwide visit social platforms regularly? If you want to be accessible, you have to keep mobile in mind. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 71% of consumers who have had a positive experience with a brand on social media are, likely to recommend the brand to their friends and family, (Lyfemarketing, 2018). are unique in the way they interact with customers. Here are the social media engagement statistics for 2020: Businesses. and try to get back to them in a timely manner. To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide Hire yourself and start calling the shots. Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. Facebook, the largest social media platform in the world, has 2.4 billion users. 11 new people start using social media every second. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. In 2020, there are approximately 4,648 Mn active Internet users, out of which, over 3,960 Mn are social media users. And when it comes to social media statistics, Facebook tends to be the standard that all other networks are now compared to. One-fifth of all bullying occurs through social media. Social Media Engagement Statistics 2020. Pinterest. General social media statistics Most of the world is now on social. This graph shows the stats of social media in New Zealand based on over 10 billion monthly page views. Your personal full-time income needs might be more or less than the …. There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. In the last 12 months, global active social media users increased by 450 million (+12%). Next-level SEO training and link building strategies, © 2020 Backlinko is a Trademark of Backlinko LLC. Browser Version Market Share. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. That equates to annualised growth of more than 12 percent, or an average 14 new users every second. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. 12.11 %. However, recent figures suggest that social media growth may even be accelerating. So, how big is social media and how has it evolved today? Social media penetration = active users vs. total population. Whether it’s influencer marketing or story ads, they’re trying it all. Distribution of Facebook Users Worldwide January 2017, Statistica 6. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know, If you’re thinking of posting on Facebook make sure you are up-to-date on how their. Number of social media users worldwide 2010-17 with forecasts to 2021 Source: Statista - The statistic portal, (2018), Number of social network users worldwide from 2010 to 2021 (in billions) Find more statistics at Statista More buyers are joining social media networks and looking for reviews and recommendations. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. Each year, the figure sees an average growth of 9%. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile. As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018). Here's how things are shaping up in 2020: 2020 Social Media Usage As of January 2020, there were more than 3.8 billion social media users in the world. From the way we get our news to the way we interact with our loved ones. This definitely doesn’t come as a surprise, given that Facebook is the dominant social media platform, counting nearly 2.5 billion monthly active users, 1.8 billion of whom are US users. Social Media Statistics FAQ. The average person has seven social media profiles. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. The world population is roughly 8 billion. 2. With popular social media platforms growing in terms of size, each platform has a unique audience. With that said, here are some of the most current Facebook statistics: As of June 2019, Facebook reports an estimated 2.4 billion Monthly Active Users. Social Media. In 2019, an estimated 2.95 billion people, or 77.0% of internet users globally, will use a social network at least once per month. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day, up from 142 minutes in the previous year. Download the free 2020 Social Media Trends report, analyzing the latest social media trends across devices and platforms on a global scale to guide marketers in the right direction. Top LinkedIn demographics that matter to marketers, Hootsuite . Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. Social media usage statistics by country are telling of each country’s lifestyle and habits. Menu. Social media is everywhere. The World Health Organization estimates global life expectancy to be 73 years. Every day, the number of social media users increases. Search Engine Host. Crucially, 1.133 billion of the platform's global users - 83% of the total - now access the service through mobile devices. 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