Radio and audio were regarded as […] Mediatel | 2 441 abonnés sur LinkedIn | Mediatel is the UK’s leading provider of media tech, data and thought-leadership. Thursday 23 July 2020. Home, Work, Play – it’s there with you – and the mass adoption of voice assistants, music streaming, podcasts and other forms of audio entertainment provides massive opportunities for content teams like ours to develop sonic branding or immersive experience unlike anything ever experienced before. Mediatel OOH Logo. Receive weekly round-ups of the latest comment, opinion and media news, “Whilst [supermarkets are] getting more business than ever before, they’re still operating in one of the most competitive markets there is,” Damian Scragg, international general manager at audio analytics platform Veritonic, observed at the recent Mediatel Future of Audio digital conference. In this article Joanne Lambert, one of our Group Account Directors, shares her key take-outs from Mediatel’s Future of Audio webinar. People are turning even more to audio with the new … Mediatel’s ‘The Future of Audio’ conference has seen several brands stake a claim in the digital audio future. The audio market. Let’s Get Digital (Rajar Q4 2019) Article Blog. Dr Ranj, a TV personality and NHS doctor specialising in the wellbeing of young people, has been answering questions about coronavirus on Heart Breakfast with Jamie Theakston and Amanda Holden over the past few weeks. A crisis is when an industry body really proves its value. Home; Jimmy Buckland ; Jimmy Buckland. We often say that Spotify reflects what's going on in culture and we're certainly seeing that. They can recognise activity in a video frame, onscreen visual text, audio events, and whether captions are aligned correctly. Newswire; Media. Dan Jennings: Whilst there’s no single, correct way to move forward, we at Wavemaker believe it’s time to invest in supporting the greater good, however a brand can. Mediatel Audio Logo. George Seed: PG Tips game out quickly with an audio campaign around #cuppatogether encouraging us to have a cup of tea over Facetime/Zoom etc. It was the first automated industry trading system, long before programmatic entered everyone’s vocabulary. You can find longer, more detailed responses from some of the panellists on the Future of Audio website. How is the public responding to the new era of audio ads? Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. TV and addressable advertising in a transforming media landscape. London . Blog Press Release. Mediatel Solutions Logo LinkedIn logo icon. Newsline team who will review it shortly. "Unlike a lot of other event launches I have personally been involved with, this doesn’t feel like we’re jumping on the bandwagon of the latest buzzword in media and advertising, nor does it feel like it is a subject that has been overexposed in the events world. It was the first of what Mediatel promises will be an annual event and it sold out within days. As Managing Director for Wireless Studios, and Director of Strategy for Wireless, Jimmy supports News UK’s growth and development in podcasting and live radio. Dan Jennings: We have seen that the future of audio is omni-present. But what happens when your creative flow is a no show? 13th February, 2020. | Mediatel is the UK media industry's number one destination for media data, planning tools, market insight, news and events. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. READ MORE. Given the self-isolation policy it’s to be expected, and we know from the Radiocentre Breaking News Report 2017 that radio is the most trusted source for national news. Don’t forget: Mediatel's Future of Media Trading (previously the Automated Trading Debate) was the event that first exposed how much adtech middlemen took from the programmatic supply chain, while being ahead of the curve in delivering insights on block chain, in … Being part of Mediatel’s Future of Audio event was not only a great opportunity to hear all about what’s happening in audio but also what has fuelled growth for big players like Spotify. Radio Bites, summarises in snapshots the value provided by commercial radio in difficult times. But what happens when your creative flow is a no show? Dr Ranj and Heart have now teamed up to create an accessible and educational kids’ guide to Covid-19. The Coronavirus hub on the Radiocentre website is a constantly updated resource for radio stations and advertisers packed full of useful information. Since the advent of recorded music in the 19th century, music has been experienced as a static, one-directional process whereby the listener hears any … MediaTel is bringing together experts in this space to explore developments across audio. See Solutions Mediatel has always been my go to source for the best media information and news, and now it … Creative industries, by their very nature, require us to be, well, creative. READ MORE. It really is a stellar bit of work. Find out more about the UK's most comprehensive aggregator of media data. Helping publishers increase engagement, improve monetisation and drive new audiences. Mediatel shared a particularly insightful webinar on the future of TV advertising recently. LinkedIn logo icon ... Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. Welcome everybody to this special virtual roundtable debate for the Future of Audio fortnight. Marco Bertozzi, VP of Sales (Europe), Spotify. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Breakfast Debate in association with with 4C. The event's name itself is significant, with the focus being on audio rather than just music, radio, or podcasts, and there is a growing consumer appetite for this type of content. Digital audio is also a very flexible approach to brand communications. I believe that we’ll see the launch of the UKs first mental-health focused radio station. The Future of Audio Manchester; Mediatel Events; Live Stream; Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. The industry has adapted to enable buyers to purchase from a single point, with DSPs offering digital/audio and out of home inventory. Marco Bertozzi, Spotify’s VP Head of Sales EMEA, led the discussions at the Future of Audio, where he started by laying out a clear mission for the future of audio in Spotify’s world. The sharpest media opinion, news and analysis. Mediatel OOH Logo. I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on a recent audio ad that impressed me. Last week, we also announced the launch of a new podcast with Dr Ranj Singh to help educate children about coronavirus. The ad, which reminds advertisers how easy and safe it is to make radio commercials during this period of social isolation, will be coming out across the airwaves in the next few days. Contextual targeting as a replacement for audience-based targeting. Reset your password Howard Bareham: Undoubtedly this crisis has been a challenge for the whole audio industry. Receive weekly round-ups of the latest comment, opinion and media news, “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events. We have been at the forefront of telecoms planning for almost 30 years. Whilst people are turning to audio for the latest news, they’re also seeking companionship, light entertainment and normality. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. The power of sound to lift our state of mind is proven and it’s been fascinating to see the rise of stations like Scala Radio during the crisis. The ad I… Spark your creativity in 4 easy steps. For example, we’ve launched a COVID-19 hub to consolidate relevant news and information about the pandemic and its impact, and we’re making ad space available to government and non profits for health and safety PSAs. We represent the majority of commercial stations in the UK so are in daily contact with the Dept for Digital, Culture, Media and Sport and Ofcom, updating them on the latest situation in our industry. About Say it Now: Say It Now is an award winning developer of high-end voice assistant and chatbot solutions. Traditional publishers are now pushing content onto audio platforms. “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events. The Future of Audio Manchester; Mediatel Events; Live Stream; About Us . Following the success of Trisonic’s session at Mediatel’s 2019 London event “The Future of . Across the board it’s the industry challenge to hold on to as much listening as possible once lifestyle patterns change and time alone will tell whether advertisers tune in with ad dollars as much as the population has over the last few weeks. Company * Job title * Email * Terms and Conditions. I think over the next few weeks we will see brands that can advertise return to radio. Instagram logo icon ... Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. The Future of Audio Manchester; Mediatel Events; Jimmy Buckland. It’s also reflecting the mood of the nation, which comes to the fore at times like these. Post your question on Twitter using #FTVAGlobal. (Yep, I’d never heard of them either.) Dexcom manufacture glucose monitoring systems for diabetics. This article originally appeared in Mediatel in May 2019. The Future of Audio post event report is a whopping 40-page digital magazine featuring contributions from Oliver Deane, Rak Patel, Siobhan Kenny… Liked by Rob Laurence On Fridays we’re now running our 'Introduction to Mediatel Connected' training sessions via webinar. Only 58% of Brits will still be watching traditional TV in five years, says survey Rak Patel: We're resilient and when it comes to audio, now more than ever brands are starting to think about how audio, combined with changes in people's behaviours and patterns as they stay at home, can be tailored to their specific needs. direct to your inbox. We have several COVID-19 efforts already underway. More of us are now choosing to listen to the radio via digital platforms . Howard Bareham: The latest streaming numbers released are showing that radio and audio listening is up across the board. What has impressed us is how the commercial news and speech stations have excelled at providing balanced reporting of the current situation and have become a portal for accurate information. Mediatel are the audio experts operating at the centre of audio trading, distribution and analytic processing. Round 6 now open for bids Audio Content Fund Round 6 is now open for bids, and will remain open until 5pm on 18th January. When the future is uncertain, it is necessary to creatively prepare for all eventualities and dynamic personalisation is a great way to do that. Rak Patel: Here at Spotify, we have seen that as people around the world have increasingly moved inside over the past couple of weeks, music and podcast listening has changed in a number of ways. Rak Patel: Since the onset of the COVID-19 pandemic, we’ve been identifying ways that Spotify can help make an impact around the world. Full day. The key … © 2019 Mediatel Events Ltd. All Rights Reserved. Over the past week on Mediatel News, we have had a big focus on how audio has reacted to the coronavirus crisis and all four corners of audio have played a big part in people’s lives during this period of lockdown. “Whilst [supermarkets are] getting more business than ever before, they’re still operating in one of the most competitive markets there is,” Damian Scragg, international general manager at audio analytics platform Veritonic, observed at the recent Mediatel Future of Audio digital conference. Rak Patel: Not an audio advert but an audio campaign nonetheless, we have been so inspired and impressed by the Clap For Our Carers campaign which began on Thursday 26th March and is now running every Thursday across the country. Siobhan Kenny: I have been impressed with how many brands including supermarkets, banks and utility companies have responded and turned around important and vital consumer information. 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