Well done. George Westerman (@gwesterman) is a senior lecturer with the MIT Sloan School of Management, faculty director for workforce learning in the MIT Jameel World Education Lab, and coauthor of the … Start a free 30-day trial today and get your first audiobook free. Please try again. Learn more. Reviewed in the United States on December 4, 2019, Very practical and strategic book for digital transformation and supported by many researches and case study. Do you believe that this item violates a copyright? Leading Digital by Westerman, George; Bonnet, Didier; McAffee, Andrew at AbeBooks.co.uk - ISBN 10: 1625272472 - ISBN 13: 9781625272478 - Harvard Business Review Press - 2014 - Hardcover George Westerman give easy to understand description what need to be done in terms of digital and leadership capabilities, but also how to be done - sort of playbook. The best book about digital transformation, Reviewed in the United States on January 27, 2018. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using … The authors tackle the potential of new digital technologies to transform the customer experience, operations, and enable new lines of business (aka business models in their terminology ). Dr. George Westerman works at the dynamic intersection of executive leadership and technology strategy. George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. George Westerman (@gwesterman) is a senior lecturer with the MIT Sloan School of Management, faculty director for workforce learning in the MIT Jameel World Education Lab, and coauthor of the award-winning book Leading Digital: Turning Technology Into Business Transformation, published by Harvard Business Review Press. A good read and useful guide for both technical leaders and the business executives they need to partner with. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. For a little more than the price of a coffee, you can get a renewed sense of energy to purposefully manage your business. – Pete Blackshaw, Global Head of Digital and Social Media, Nestlé. Download for offline reading, highlight, bookmark or take notes while you read Leading Digital: Turning Technology into Business Transformation. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Leading Digital: Turning Technology into Business Transformation by George Westerman. It also analyzes reviews to verify trustworthiness. A transformative vision of one's business using the potential for new waves of IT and consensus amongst the team at the top (including the person appointed to lead the technology dimension) are the starting point according to the authors. Reviewed in the United Kingdom on November 5, 2018. Leading digital summary 1. Please try your request again later. Leading Digital represents the culmination of a multi-year study of digital technologies impact on the organization. Digital Transformation leverages technology to both drive growth and improve operations. The building blocks of vision, engagement, governance and technology leadership hang together well in working through the book. The ultimate way to solving problems, fixing mishaps and managing crises in every facet of life with a box full of logical& practical tools. Leading digital, G. Westerman, D. Bonnet & A. McAfee. There was a problem loading your book clubs. There was a problem loading your book clubs. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. The authors had done a great job putting together a practical framework that leaders and executives could start leveraging it to lead the digital transformations. Leading Digital Turning Technology into Business Transformation by George Westerman; Didier Bonnet and Publisher Harvard Business Review Press. Audiobook narrated by Jonathan Todd Ross. Leading Digital: Turning Technology into Business Transformation: Westerman, George, Bonnet, Didier, McAfee, Andrew: Amazon.sg: Books Amidst the hype over digital transformation, there is an important truth: Some companies manage it better than others. First time visiting Audible? Valuable information if you are manager that is responsible or just part of digital transformation in your company. This book has reinforced the case why it is critical by using examples of companies which are either entering that journey or those which are already reaping off the benefits of digital transformation. Good basic coverage of digital transformation, Reviewed in the United States on January 7, 2017. George Westerman’s research and teaching focus on digital technology leadership and innovation.An award-winning author of three books and dozens of other contributions, he helps senior executives drive new competitive advantage through technology. MEMO The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing), 77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODEL, Driving Digital Strategy: A Guide to Reimagining Your Business, Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself, Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead, The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge), Building the Agile Business through Digital Transformation. Driving Digital Strategy: A Guide to Reimagining Your Business, Machine, Platform, Crowd: Harnessing Our Digital Future, 77 Building Blocks of Digital Transformation: The Digital Capability Model, EDGE: Value-Driven Digital Transformation, Doing Agile Right: Transformation Without Chaos, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself, Driving Digital: The Leader's Guide to Business Transformation Through Technology, Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Building the Agile Business through Digital Transformation: How to Lead Digital Transformation in Your Workplace, This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.” . 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