The rise of brand Samsung 2. Analysis of strategic issues of Samsung in Vietnam 21 a. In this type of strategy, a company gains competitive advantage by venturing into an existing market and building on the weaknesses of its competitors. The purpose for this research is to explorethe marketing strategy of Samsung, and the particular introduction decisions of the company when marketing its smartphone products. Samsung Business Strategy. Max Nisen. Business Strategy. Samsung Group Report contains a full analysis of Samsung marketing strategy. Samsung uses different approaches and strategies for its promotion so customers attract toward the brand and buy its products. Accordingly, new product development capabilities have been firmly established as one of the strong bases of Samsung competitive advantage. Samsung is a South Korean multinational conglomerate company. It is observed that without the inclusion of these strategies, Samsung’s success in brand awareness could not have a rich meaning (Jason, 2011). At … Samsung entered the electronic industry in 1960s. Read more about the Positioning of Apple Read more about the Marketing Mix of Samsung What Samsung's Revamped Phone Strategy Could Mean for the Smartphone Industry. Differentiation strategy is one of the most important marketing strategy in today’s business environment.With so many brands and so many varieties of products and so much advertising noise, it becomes very difficult but ultimately very necessary to differentiate your brand from competition. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung. Development of a unique operating system is not sufficient in product differentiation. Samsung Electronics marketing communication process [2. can ensure business continuity. Innovation also promotes differentiation—or something that competitors lack and consumers might find appealing due to novelty. Business Experimentation Strategy (the Year 1938- the Year 1960) It is unbelievable to imagine, that a company with such influence had a very humble beginning. Samsung had to abandon its grocery business within a couple of years due to tough competition. Samsung is also a global leader in screen technology, TV’s, batteries, and chip design. Academia.edu is a platform for academics to share research papers. Samsung is one of the world's industry leaders in technology and consumer electronics. The Jobs-to-be-Done definition of product strategy highlights the differences between Apple and Samsung's smartphone businesses and provides a rubric for choosing strategies that lead to gaining higher profit share than your competitors. I brought the new technology and differentiation to the flagship model and then moved to the mid-end," Koh said. The main competitive strategy of Apple Inc is developing new and innovative products that blend technology and art. Samsung builds mobile phone models that are used to generate customer loyalty. It sees at professed additional value by the customer in opposition to price. Just like Apple, Samsung should provide applications programs and other services that are unique. Max Nisen. International strategies of Samsung in Vietnam 21 b. Samsung laid bare its smartphone strategy amidst its fourth quarter earnings report. For instance, Samsung decided to integrate different segments of its marketing strategy through the inclusion of the product, strategy, technology strategy, and the branding strategy. Samsung’s marketing strategy is one of the most effective strategies because it has helped a cost-driven company to change its structure and become an authority manufacturer. 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