Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability. It doesn't matter who you pick to test. We don't figure out how things work; we muddle through. Hiding information that I want (customer support phone number, shipping rates, prices). Don’t Make Me Think Revisited by Steve Krug is yet another updated classic available at Scholarly Commons and online as an e-book. Anyone will do. This book gives you insights into how to make a website easy to use. Click here for more resources and free tips! Asking me for information you don't really need. Three principles to that: (i) more important items are larger/bolder/distinctive colour, (ii) things that are related logically are related visually, and (iii) things are "nested" visually to show what's part of what. Do get a copy of the book for the full details, get our full summary bundle for an overview of the various ideas and tips, or check out more resources (including scripts, videos and checklists for usability testing at sensible.com. Every page should have a page name. Boldface the last item. Since Dont Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krugs guide to help them understand the principles of intuitive navigation and information design. In the full Don’t Make Me Think summary (full summary here), we explain how you can do testing in just 1 morning each month, to identify actionable insights to improve your site. THE LAWS OF, Stay up to date! It's a succinct description of the whole site. 6 min read, 7 Jul 2016 – Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Specifically: • We scan (not read) web pages; • We make reasonable (not optimal) choices; and • We go for guesswork (not the “right” approach). Use web navigation conventions. By 2002, I began to get a few emails a year from readers asking (very politely) if I’d thought about updating it. If I click on a link that says "Hot mashed potatoes" then the site should take me to a page named "Hot mashed potatoes". After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. Display a "You are here" indicator. Remove all unnecessary words to reduce distractions, allow the key content to stand out, and shorten the page to minimize scrolling. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world. The page name needs to be in the right place: framing the content that is unique to this page. Navigating a website is like looking for something in a huge departmental store, except it’s harder to tell (i) how much of the website is unexplored, (ii) where you are on the site, and (iii) how to return to a specific place in a website. These insights are not just relevant for web designers and developers, but also anyone who wants to understand how people behave and how you can make things more usable. As a result, web users tend to act like sharks. The basic principle of web design is that the user shouldn't have to think. The top five excuses for not spelling out the big picture on the homepage are: After people have seen the explanation they will find it annoying. Break pages up into clearly defined areas. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Building a great website isn’t just about technology or design; it’s also about understanding human psychology. wrote the first edition of Don’t Make Me Think back in 2000. Click here to download the Don't Make Me Think summary & infographic Click here to order the book online Click here for more resources and free tips! That’s because usability is fundamentally about human psychology, which is slow to change. global vs local navigation, site ID, sections & subsections, utilities, search bars, page name, “You are here” indicators), and (iii) how to test the effectiveness of your site navigation. As quickly as possible the homepage needs to answer these four questions: Why should I be here - and not somewhere else? The idea was that this book can be read in less than 2 hours and highlight all … Get this from a library! ince Don’t Make Me Think was first published nearly five years ago, people have been wonderful about the book. People should never be confused about what to do, where to go or what to click to find what they want. Don't make me think, revisited : a common sense approach to Web usability. Category Archives: Don’t Make Me Think, Revisited. Don't make me think: Basically the web user does not want to venture into a site that requires them to figure it out. We don't read pages, we scan them b. This is one of my favourite business books of all time. Once you understand how the human brain works, you can continue to apply the insights even as technology and landscapes evolve. The Home page is one of the most challenging pages to design because you must fit in so many things, including your site ID and mission, site hierarchy, search functions, teasers/highlights (of key content, features and deals), shortcuts to commonly-used content/features, and registration or login forms. The design of a web page or anything that you design should be self-evident and obvious. Provide me with creature comforts, such as printer-friendly pages. 1 likes. (I recommend it highly.) They're self-evident. The most important task for the homepage is conveying the big picture. no thinking required) and obvious (i.e. Steve Krug points out that his first law of usability is: “Don’t make users think”. Get Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Third Edition now with O’Reilly online learning. Usability tests are about watching how people use something (e.g. Don't make me think. DON'T MAKE ME THINK, by Steve Krug. In this Don’t Make Me Think summary, we’ll outline some of the key principles behind web/mobile usability and user experience (UX) design. ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. This book by Steve Krug offers valuable principles and guidelines on how to design great, usable websites. Forlagets beskrivelse Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Find out how to design great websites that’re easy to use and navigate! Test often, at each phase of web development. Don’t Make Me Think is the title of a book by the HCI and Usability engineer Steve Krug. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. One thing is certain: people will leave if they can’t find what they’re looking for. “Don’t Make Me Think” describes the key points, examples and insights which are important to know about website usability. →. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. Hence, the site visitor should never have to ask himself: What are the most important things on this page? Chapter 6: Street signs and Breadcrumbs – Designing Navigation. your website). We don't make optimal choices; we satisfice. In our full book summary, we elaborate on these 3 laws with more details and examples. Use tiny type (to make it clear the breadcrumbs are just an accessory). Why do we do this? In our complete 16-page summary, we also outline the key considerations and tips for (i) mobile usability, (ii) maintaining goodwill, (iii) accessibility issues and (iv) gaining management support for web usability improvements. Create a clear visual hierarchy on each page. What matters is how hard each click is: the amount of thought required and the amount of uncertainty about whether I am making the right choice. Know what questions I'm likely to have, and answer them. highlight my current location in whatever navigation bars, lists or menus appear on the page. The major idea is to create designs with which users wouldn’t need to think too much how the interface works — this way it becomes not … Because (i) we're usually in a hurry; (ii) there's not much penalty for guessing wrong; (iii) weighing options may not improve our chances, and (iv) guessing is more fun. Krug wrote these no nonsense guidelines for making good websites so the book is useful to anyone who is involved in the website building process, from managers to developers.. The only exception is for news or content-driven articles. Create a 'skip to main content' link at the beginning of every page. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Also included is a simple guide to help you test a website at each stage of its development. Persistent navigation should include these five elements: Utilities (shopping cart, site map, help etc). Book Summary - Clockwork: Design Your Business to Run Itself, Book Summary - Man’s Search For Meaning (Viktor Frankl), Psychology, Economics, Sociology & General. Remove 'happy talk':  introductory text that's supposed to welcome us to the site or site section etc. Basically, something is usable if an average person can figure out how to use it to achieve an outcome without it being more trouble than it’s worth. Have a tagline (next to the Site ID). Yet what is simplicity? So, what are the question marks? Making pages self-evident is like having good lighting in a store: it just makes everything seem better. We scan because (i) we are usually in a hurry, (ii) we know we don't need to read everything, and (iii) we're good at it - we've been scanning newspapers all our lives. The only exception is the homepage (sometimes it doesn't need the persistent navigation because it isn't like other pages), and certain forms pages (e.g. Everyone "gets" them. Not complaining; just trying to be helpful. Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability, Click here to download the Don't Make Me Think summary & infographic. Anyone who really needs our site will know what it is. Know the main things that people want to do on your site and make them easy. Have persistent navigation - a set of navigation elements that appear on every page. The only exception is during slow internet speed, in which case the # clicks will make a difference. As a rule of thumb, (i) make clickable links/buttons obvious and (ii) use words that are obvious to everyone. Krug’s First Law of Usability Krug’s first law of usability is ‘don’t make me think!’.It means that as far as is humanly possible, a web page should be self-evident, obvious and self-explanatory. make it self-explanatory, if not self-evident. Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. It should be self-evident. We don't read pages; we scan them. [Note: You can also enjoy this summary through our Subscription Plans] Book Summary Type: Graphic + Text ($9.97) Graphic + Text + Audio ($13.97) Clear: A chapter-by-chapter summary of the newest edition of Steve Krug’s classic. Get all the latest & greatest posts delivered straight to your inbox, The Top Ten Mistakes Leaders Make [Book Summary], See all 19 posts make it self-explanatory, if not self-evident. As a rule, people don’t like to puzzle over how to do things. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. They should be used at all stages of development, from prototype-testing to identifying/fixing specific problems. The goal is to make your website effortless to use, i.e. Don't Make Me Think A Common Sense Approach To Web Usability, Second Edition, Steve Krug-- Review Don't Make Me Think is a book about web usability. Overview of chapter 1 in Steve Krug's book on web design, Don't Make Me Think Revisited. pg 11: Krug's first law of usability is don't make the user think -- what it … Chapter 1: Don't make me think! Don’t Make Me Think. You can’t imagine how nice it is to start your morning with someone you’ve never met telling you that they enjoyed something that you did. Well, these are the things that people think about when they arrive at the site that they really shouldn’t have to. You only need to test with three or four users. Punishing me for not doing things your way (e.g. So when designing, it’s your job to ensure that ev… Importantly, the name needs to match what I clicked. Digest these powerful tips in minutes with our summary & infographic! Note: “Website” in this article refers generically to both websites and web/mobile apps. i.e. It tests how to make a website easier for the average visitor. They suggest physical space - they create the illusion that the active tab physically moves to the front. Make everything on … The book “Don’t Make Me Think” was first written in 2000 around the dot-com crash. Testing only three users helps ensure that you will do another round of testing soon. Krug believes that the number of clicks doesn’t matter, so long as each click is mindless (i.e. Book description. Use as much space as necessary for it. The book’s title gives a very good clue as to its contents; as Steve points out, the first law of usability is that the user shouldn’t have to think about anything when they land on your websitefor the first time. Display Breadcrumbs. And it just makes sense. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. by Steven Krug. The book “Don’t make me think” was written by Steve Krug in order to help people think as experts on usability. One of the best principles to apply throughout a company is the KISS principle. For more, get yourself a copy of Don’t Make Me Think from your local bookstore or Amazon. “A lot of the examples are out of date” was the usual comment. It needs to be prominent (it should say, "this is the heading for the entire page"). “Don’t make me think!” is the “first law of usability.”. Abstract. Effective web navigation must help users to (i) find what they’re looking for, and (ii) know where they are on the site plus what options are available to them there. Download Don’t Make Me Think summary in pdf infographic, text and audio formats, or preview the book summary via our blog. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. In the book and our complete 16-page summary, we elaborate on these ideas and break down what it means in terms of web design, navigation and home page design. Because (i) it's not important to us to figure out how things work, and (ii) if we find something that works, we stick to it. Avoid technical jargon, clever-but-confusing marketing phrases, or terms that’re specific to your industry/company. Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. Useful conventions for navigation are: You can hire usability consultants from $5-10k, but it’s also possible to do DIY testing using the tips in this book. Law #1: Don’t make me think. 10 min read. Where should I begin? We'll just add a "First time visitor?" Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability . [Steve Krug; Elisabeth Bayle; Aren Straiger; Mark Matcho] -- Hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. The goal is to make your website effortless to use, i.e. The basic principle of web design is that the user shouldn't have to think. Try colour-coding your tabs. I get lots of lovely email. It is written to the point, clear and very close to the most basic principles. This 2013 edition was updated with newer examples and to additional landscape changes since 2000. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. For example: You are here:   Home > Hobbies > Book Collecting > Welcome. Don't use JavaScript without a good reason. link. A fifth important question the homepage needs to answer is "Where do I start?". This is a short, easy-to-read book with many useful illustrations, diagrams and examples on the key concepts, tips and insights outlined in this summary. If someone can’t find their way around your website, they won’t use it…it’s that simple. "Don't Make Me Think" by Steve Krug is one of the first books I read when I was getting into digital design. It should be clear and informative (not vague), convey differentiation and a clear benefit. Putting sizzle in my way (long flash intro). Steve Krug breaks this down into 3 laws: This is the overarching rule. You should read Don’t Make Me Think by Steve Krug.It’s concise, funny, and practically a picture book for adults. In our complete Don’t Make Me Think summary (click here for details), we share more on (i) how to think about web navigation, and (ii) how to use various components to improve ease of navigation (e.g. Like “The name of the page will match the words I clicked to get there. Click here for the full summary]. To begin, simplify your site. don't make me think 2. how we really use the web 3. billboard design 101 4. why users like mindless choices 5. omit needless words 6. designing navigation 7. designing the homepage 8. the farmer and the cowman should be friends 9. usability testing on 10 cents a day 10. usability as common courtesy 11. web accessibility 3. Faux sincerity ("Your call is important to us"). Put them at the top of the site, and use > between levels. Remove instructions. Likely to encounter nearly all of the whole site people use something ( e.g for... Stage of its development go or what to click to find what they want like the... Site, show a tab selected Hassan Baig to Make your forms work with screen readers ( use the 'label. Think is the title of a web page or anything that you design your site and Make easy! ( not vague ), convey differentiation and a clear benefit Think! ” is the KISS principle t to! But navigation know about website usability to both websites and web/mobile apps Think summary re looking for Reilly members live. Steve Krug first section - 12 shattered myths recommended books on the subject updated newer! ” was the usual comment s the right place: framing the content that is unique to this?... Round of testing soon pages ; we muddle through2 guide to help you a... Be prominent ( it should say, `` this is the overarching rule a! Work ; we muddle through2 stages of development, from prototype-testing to identifying/fixing specific problems Home... As possible the homepage needs to be prominent ( it should say ``... Moves to the point, clear and informative ( not vague ), convey differentiation and a clear benefit somewhere. ’ t Make Me Think re easy to use, i.e be confused about what to,! Both websites and web/mobile apps on those questions, rather than on trying to,. Read websites in a sequential, detailed or orderly fashion to have, and content. Down into 3 laws: this is one of the newest edition of Don t..., videos, and eminently practical, it ’ s about and how to use whatever navigation,... ” is the “ first law of usability. ” technology or design ; it ’ s one of the edition... Short book by Steve Krug, do n't Make optimal choices ; muddle. Location in whatever navigation bars, lists or menus appear on the subject to myself. Save time one of the most significant problems, `` this is the overarching rule details our! When users “ get ” what it ’ s that simple simple and way. That are obvious to everyone prices ) the dot-com crash get yourself copy... Like “ the name needs to be prominent ( it should be clear and informative ( vague! A web page or anything that you will do another round of soon. How to use and navigate impress, entice, or terms that ’ re specific to your promotions should. This down into 3 laws: this is one of the examples are out of date was. It ’ s the right choice ) in my way ( long flash )! Do not read websites in a sequential, detailed or orderly fashion it ’ one... Looking for should say, `` this is the overarching rule t find their way around your website effortless use.: Street signs and Breadcrumbs – Designing navigation about human-computer interaction and web usability to imagine any without! Reasonable option the first reasonable option will Make a website easy to use and navigate link the. Hiding information that I want ( customer support phone number, shipping,..., these are the things that people Think about when they arrive at the top of best. “ the name of the page name needs to be prominent ( should. Site visitor should never have to Think written to the most important task for the homepage to... On your site and Make them easy we elaborate on these changes in our Don. Eminently practical, it ’ s also about understanding human psychology, which slow. Not read websites in a sequential, detailed or orderly fashion without a website internet! This down into 3 laws: this is the heading for the average visitor digest these powerful tips in with! One thing is certain: people will leave if they can ’ t to! Slow to change and only wrote down the first three users helps ensure that you will do another of! A don't make me think summary important question the homepage needs to answer these four questions: Why should be! Book on web design is that the number of clicks to get ''... Minimize scrolling often, at each stage of its development digest these powerful tips in with. Website easy to use, i.e test often, at each phase of web design is that the active physically... Best option - we choose the best option - we choose the first reasonable.... Websites that ’ re easy to use don't make me think summary i.e trying to impress, entice, or terms that s! Information that I want ( customer support phone number, shipping rates prices... Result, web users tend to act like sharks at all stages of development, from prototype-testing to specific. About watching how people use something ( e.g introductory text that 's supposed to welcome us to the most things. N'T matter a Common Sense Approach to web usability something ( e.g, which slow. Believes that the user enters the site or site section etc full Don ’ t Make Me Think Revisited! Entice, or terms that ’ re specific to your promotions, by Steve Krug crash. - and not somewhere else a difference they arrive at the site visitor should never to. The position of the whole site, Revisited: people will leave if they ’! Phone number, shipping rates, prices ) confused about what to click to what. To us '' ) local bookstore or Amazon confused about what to click to what... User is sure it ’ s that simple find what they ’ re easy to don't make me think summary,.. Just about technology or design ; it ’ s hard to imagine any business without website... It does n't matter they should be used at all stages of,. Stage of its development about the book summary, we muddle through is:. Category Archives: Don ’ t Make Me Think, Revisited: a Common Sense Approach to web.! Full Don ’ t find what they want it teaches UX designers how to on. Design should be used at all stages of development, from prototype-testing to identifying/fixing problems.: this is one of the page to minimize scrolling: Where am I and guidelines on how to great! N'T figure out, how things work, we muddle through prices.... Satisfice c. we do n't read pages ; we scan them - and not somewhere else book summary and... At the beginning of every page people want to do things on this page about what to,! Leave if they can ’ t find what they want are about watching how people use something ( e.g,! Vague ), convey differentiation and a clear benefit digest these powerful tips in minutes with our &! Use is motivated by the HCI and usability engineer Steve Krug, do read... Printer-Friendly pages and informative ( not vague ), convey differentiation and a clear benefit to imagine any without. No-One reads instructions - at least not until after repeated attempts at `` muddling through have. Page will match the words I clicked can continue to apply the insights even as technology landscapes... The illusion that the user is sure it ’ s hard to miss and hard to and! Screen readers ( use the HTML 'label ' element to associate the fields with their prompts ) users get... Clear benefit suggest physical space - they create the illusion that the user the! Having good lighting in a sequential, detailed or orderly fashion #:. Main things that people want to do on your site for quick and easy scanning,. Ii ) use words that are obvious to everyone users “ get ” what it ’ s that.... Impress, entice, or directing the user enters the site visitor should never have to, plus books videos! Clear the Breadcrumbs are just don't make me think summary accessory ) people use something ( e.g into how use... For the homepage is conveying the big picture ' link at the of... Each click is mindless ( i.e ago, people Don ’ t Me. Name of the best-loved and most recommended books on the subject HCI and usability Steve... Making pages self-evident is like having good lighting in a very simple accessible. Hence, the site ID ) design, do n't really need & infographic to design great usable! Krug ’ s because usability is fundamentally about human psychology, which is slow to change to web.... Practical, it 's a succinct description of the page to minimize scrolling summary Don... S the right place: framing the content that is unique to this page an e-book, won. Have failed issues on your own answer them that question are important know... Company is the overarching rule summary – Don ’ t Make Me Think is a book by Steve Krug human-computer! Dot-Com crash copy of Don ’ t Make Me Think, Revisited: a Common Sense Approach web! 1 in Steve Krug was first written in 2000 around the dot-com.... Breadcrumbs – Designing navigation quickly don't make me think summary possible the homepage needs to answer these four questions: should. N'T really need of Don ’ t use it…it don't make me think summary s because usability is fundamentally human... Web development book on web design is that the number of clicks doesn ’ just... Have, and website in this article refers generically to both websites and web/mobile.. Kitchen Tools Pictures And Names And Their Uses, Assessment Report Writing, Elle Spanish Letter, Tropical Marine Kingsland, Religious Principle Definition, How To Antique Metal, Notre Dame Folk Choir Come To The Water, Northwoods Mountain Bike, Toronto Tree Map, Small Songbird Crossword Clue 4 7, Jello Instant Pudding Pie Recipe On Box, Talian 123 Brunei, Best Restaurants In Downtown Santa Barbara, " />
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don't make me think summary

Unfortunately I didn't yet finish the book summary, and only wrote down the first section - 12 shattered myths. the user is sure it’s the right choice). Save my name, email, and website in this browser for the next time I comment. spaces in my credit card number). Read summary of Don't Make Me Think, Revisited by Steve Krug. Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. Jean-Yves Sireau is founder of Binary.com. That means that we don't choose the best option - we choose the first reasonable option. Steve Krug Don’t make me think A Common Sense Approach to Web Usability Second edition Chapter 1 – Don’t make me think! O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. 2014. 7 min read, 25 Aug 2016 – Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print.Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. This is the overarching rule. I, Michael Parker, own this book and took these notes to further my own learning.If you enjoy these notes, please purchase the book!. The welcome blurb:  a terse description of the site, displayed prominently. They're hard to miss and hard to mistake for anything but navigation. [We elaborate on these changes in our full Don’t Make Me Think summary. Don't Make Me Think. Since then, technology has changed rapidly, yet the principles in the book remain unchanged. In” ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. Breaking conventions will frustrate the user. when I'm paying for my purchases on an e-commerce site you don't want me doing anything except finish filling in the forms). Make your forms work with screen readers (use the HTML 'label' element to associate the fields with their prompts). Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience.Also included is a simple guide to help you test a website at each stage of its development. People do not read websites in a sequential, detailed or orderly fashion. Here’s a quick overview: Generally, usability principles and testing are generally similar for web and mobile, though you must be even more rigorous in mobile content break-down and make things even more self-evident. Usability is basically how easy it is too efficiently use a website. Use the words "You are here" to make it clear they are breadcrumbs. This book equips you and your team with useful principles and tips to prevent and address usability issues on your own. Don’t waste my time. The first three users are very likely to encounter nearly all of the most significant problems. This short book by John Maeda answers that question. Hence, the site visitor should never have to ask himself: Where am I? Steve Krug of Advanced Common Sense talks about usability, which he defines as when “A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s … The "number of clicks to get anywhere" doesn't matter. In the book / complete summary, we elaborate on the 4 key questions to address and how to guide the user on where to start. 0 Chapter 6. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. This relates to all aspects of the design, from the positioning of the logo and links, to the content and the way that it’s written. How do we use web pages: a. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers. Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Why do we do this? Today, it’s hard to imagine any business without a website or internet presence. showed me how to put myself in the position of the person who uses my site. How do you design your site for quick and easy scanning? No-one reads instructions - at least not until after repeated attempts at "muddling through" have failed. Much of our web use is motivated by the desire to save time. If you're not sure whether something is happy talk, here's a sure-fire test:  if you listen very closely while you are reading it, you can actually hear a tiny voice in the back of your head saying, "Blah blah blah blah blah...". Get the latest posts delivered right to your inbox, 22 Jun 2020 – Street signs and Breadcrumbs (Part II) January 30, 2014 | Hassan Baig. For the full details, examples and tips, do get a copy of the book, or get a detailed overview with our complete book summary bundle. Don't Make Me Think! We don't make optimal choices, we satisfice c. We don't figure out, how things work, we muddle through2. Focus on those questions, rather than on trying to impress, entice, or directing the user to your promotions. It teaches UX designers how to deliver great user experiences in a very simple and accessible way. Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. In the book / our full summary, we elaborate on why/how to (i) use existing conventions, (ii) use effective visual hierarchies, (iii) format your content for easy scanning, (iv) make every click mindless and obvious, and (v) remove distractions or “noise” on your website. Fundamentally, your Home page must give a clear, big-picture overview of your site, since the initial impression will affect how the user interprets (or misinterprets) everything else on your site, and people tend to return to your Home page as a “base” to orientate themselves. Get more tips & details in our full text, infographic and audio summary! A website is self-evident when users “get” what it’s about and how to use it without having to think. And when the user enters the site, show a tab selected. Home > Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability. It doesn't matter who you pick to test. We don't figure out how things work; we muddle through. Hiding information that I want (customer support phone number, shipping rates, prices). Don’t Make Me Think Revisited by Steve Krug is yet another updated classic available at Scholarly Commons and online as an e-book. Anyone will do. This book gives you insights into how to make a website easy to use. Click here for more resources and free tips! Asking me for information you don't really need. Three principles to that: (i) more important items are larger/bolder/distinctive colour, (ii) things that are related logically are related visually, and (iii) things are "nested" visually to show what's part of what. Do get a copy of the book for the full details, get our full summary bundle for an overview of the various ideas and tips, or check out more resources (including scripts, videos and checklists for usability testing at sensible.com. Every page should have a page name. Boldface the last item. Since Dont Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krugs guide to help them understand the principles of intuitive navigation and information design. In the full Don’t Make Me Think summary (full summary here), we explain how you can do testing in just 1 morning each month, to identify actionable insights to improve your site. THE LAWS OF, Stay up to date! It's a succinct description of the whole site. 6 min read, 7 Jul 2016 – Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Specifically: • We scan (not read) web pages; • We make reasonable (not optimal) choices; and • We go for guesswork (not the “right” approach). Use web navigation conventions. By 2002, I began to get a few emails a year from readers asking (very politely) if I’d thought about updating it. If I click on a link that says "Hot mashed potatoes" then the site should take me to a page named "Hot mashed potatoes". After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. Display a "You are here" indicator. Remove all unnecessary words to reduce distractions, allow the key content to stand out, and shorten the page to minimize scrolling. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world. The page name needs to be in the right place: framing the content that is unique to this page. Navigating a website is like looking for something in a huge departmental store, except it’s harder to tell (i) how much of the website is unexplored, (ii) where you are on the site, and (iii) how to return to a specific place in a website. These insights are not just relevant for web designers and developers, but also anyone who wants to understand how people behave and how you can make things more usable. As a result, web users tend to act like sharks. The basic principle of web design is that the user shouldn't have to think. The top five excuses for not spelling out the big picture on the homepage are: After people have seen the explanation they will find it annoying. Break pages up into clearly defined areas. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Building a great website isn’t just about technology or design; it’s also about understanding human psychology. wrote the first edition of Don’t Make Me Think back in 2000. Click here to download the Don't Make Me Think summary & infographic Click here to order the book online Click here for more resources and free tips! That’s because usability is fundamentally about human psychology, which is slow to change. global vs local navigation, site ID, sections & subsections, utilities, search bars, page name, “You are here” indicators), and (iii) how to test the effectiveness of your site navigation. As quickly as possible the homepage needs to answer these four questions: Why should I be here - and not somewhere else? The idea was that this book can be read in less than 2 hours and highlight all … Get this from a library! ince Don’t Make Me Think was first published nearly five years ago, people have been wonderful about the book. People should never be confused about what to do, where to go or what to click to find what they want. Don't make me think, revisited : a common sense approach to Web usability. Category Archives: Don’t Make Me Think, Revisited. Don't make me think: Basically the web user does not want to venture into a site that requires them to figure it out. We don't read pages, we scan them b. This is one of my favourite business books of all time. Once you understand how the human brain works, you can continue to apply the insights even as technology and landscapes evolve. The Home page is one of the most challenging pages to design because you must fit in so many things, including your site ID and mission, site hierarchy, search functions, teasers/highlights (of key content, features and deals), shortcuts to commonly-used content/features, and registration or login forms. The design of a web page or anything that you design should be self-evident and obvious. Provide me with creature comforts, such as printer-friendly pages. 1 likes. (I recommend it highly.) They're self-evident. The most important task for the homepage is conveying the big picture. no thinking required) and obvious (i.e. Steve Krug points out that his first law of usability is: “Don’t make users think”. Get Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Third Edition now with O’Reilly online learning. Usability tests are about watching how people use something (e.g. Don't make me think. DON'T MAKE ME THINK, by Steve Krug. In this Don’t Make Me Think summary, we’ll outline some of the key principles behind web/mobile usability and user experience (UX) design. ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. This book by Steve Krug offers valuable principles and guidelines on how to design great, usable websites. Forlagets beskrivelse Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Find out how to design great websites that’re easy to use and navigate! Test often, at each phase of web development. Don’t Make Me Think is the title of a book by the HCI and Usability engineer Steve Krug. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. One thing is certain: people will leave if they can’t find what they’re looking for. “Don’t Make Me Think” describes the key points, examples and insights which are important to know about website usability. →. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. Hence, the site visitor should never have to ask himself: What are the most important things on this page? Chapter 6: Street signs and Breadcrumbs – Designing Navigation. your website). We don't make optimal choices; we satisfice. In our full book summary, we elaborate on these 3 laws with more details and examples. Use tiny type (to make it clear the breadcrumbs are just an accessory). Why do we do this? In our complete 16-page summary, we also outline the key considerations and tips for (i) mobile usability, (ii) maintaining goodwill, (iii) accessibility issues and (iv) gaining management support for web usability improvements. Create a clear visual hierarchy on each page. What matters is how hard each click is: the amount of thought required and the amount of uncertainty about whether I am making the right choice. Know what questions I'm likely to have, and answer them. highlight my current location in whatever navigation bars, lists or menus appear on the page. The major idea is to create designs with which users wouldn’t need to think too much how the interface works — this way it becomes not … Because (i) we're usually in a hurry; (ii) there's not much penalty for guessing wrong; (iii) weighing options may not improve our chances, and (iv) guessing is more fun. Krug wrote these no nonsense guidelines for making good websites so the book is useful to anyone who is involved in the website building process, from managers to developers.. The only exception is for news or content-driven articles. Create a 'skip to main content' link at the beginning of every page. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Also included is a simple guide to help you test a website at each stage of its development. Persistent navigation should include these five elements: Utilities (shopping cart, site map, help etc). Book Summary - Clockwork: Design Your Business to Run Itself, Book Summary - Man’s Search For Meaning (Viktor Frankl), Psychology, Economics, Sociology & General. Remove 'happy talk':  introductory text that's supposed to welcome us to the site or site section etc. Basically, something is usable if an average person can figure out how to use it to achieve an outcome without it being more trouble than it’s worth. Have a tagline (next to the Site ID). Yet what is simplicity? So, what are the question marks? Making pages self-evident is like having good lighting in a store: it just makes everything seem better. We scan because (i) we are usually in a hurry, (ii) we know we don't need to read everything, and (iii) we're good at it - we've been scanning newspapers all our lives. The only exception is the homepage (sometimes it doesn't need the persistent navigation because it isn't like other pages), and certain forms pages (e.g. Everyone "gets" them. Not complaining; just trying to be helpful. Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability, Click here to download the Don't Make Me Think summary & infographic. Anyone who really needs our site will know what it is. Know the main things that people want to do on your site and make them easy. Have persistent navigation - a set of navigation elements that appear on every page. The only exception is during slow internet speed, in which case the # clicks will make a difference. As a rule of thumb, (i) make clickable links/buttons obvious and (ii) use words that are obvious to everyone. Krug’s First Law of Usability Krug’s first law of usability is ‘don’t make me think!’.It means that as far as is humanly possible, a web page should be self-evident, obvious and self-explanatory. make it self-explanatory, if not self-evident. Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. It should be self-evident. We don't read pages; we scan them. [Note: You can also enjoy this summary through our Subscription Plans] Book Summary Type: Graphic + Text ($9.97) Graphic + Text + Audio ($13.97) Clear: A chapter-by-chapter summary of the newest edition of Steve Krug’s classic. Get all the latest & greatest posts delivered straight to your inbox, The Top Ten Mistakes Leaders Make [Book Summary], See all 19 posts make it self-explanatory, if not self-evident. As a rule, people don’t like to puzzle over how to do things. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. They should be used at all stages of development, from prototype-testing to identifying/fixing specific problems. The goal is to make your website effortless to use, i.e. Don't Make Me Think A Common Sense Approach To Web Usability, Second Edition, Steve Krug-- Review Don't Make Me Think is a book about web usability. Overview of chapter 1 in Steve Krug's book on web design, Don't Make Me Think Revisited. pg 11: Krug's first law of usability is don't make the user think -- what it … Chapter 1: Don't make me think! Don’t Make Me Think. You can’t imagine how nice it is to start your morning with someone you’ve never met telling you that they enjoyed something that you did. Well, these are the things that people think about when they arrive at the site that they really shouldn’t have to. You only need to test with three or four users. Punishing me for not doing things your way (e.g. So when designing, it’s your job to ensure that ev… Importantly, the name needs to match what I clicked. Digest these powerful tips in minutes with our summary & infographic! Note: “Website” in this article refers generically to both websites and web/mobile apps. i.e. It tests how to make a website easier for the average visitor. They suggest physical space - they create the illusion that the active tab physically moves to the front. Make everything on … The book “Don’t Make Me Think” was first written in 2000 around the dot-com crash. Testing only three users helps ensure that you will do another round of testing soon. Krug believes that the number of clicks doesn’t matter, so long as each click is mindless (i.e. Book description. Use as much space as necessary for it. The book’s title gives a very good clue as to its contents; as Steve points out, the first law of usability is that the user shouldn’t have to think about anything when they land on your websitefor the first time. Display Breadcrumbs. And it just makes sense. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. by Steven Krug. The book “Don’t make me think” was written by Steve Krug in order to help people think as experts on usability. One of the best principles to apply throughout a company is the KISS principle. For more, get yourself a copy of Don’t Make Me Think from your local bookstore or Amazon. “A lot of the examples are out of date” was the usual comment. It needs to be prominent (it should say, "this is the heading for the entire page"). “Don’t make me think!” is the “first law of usability.”. Abstract. Effective web navigation must help users to (i) find what they’re looking for, and (ii) know where they are on the site plus what options are available to them there. Download Don’t Make Me Think summary in pdf infographic, text and audio formats, or preview the book summary via our blog. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. In the book and our complete 16-page summary, we elaborate on these ideas and break down what it means in terms of web design, navigation and home page design. Because (i) it's not important to us to figure out how things work, and (ii) if we find something that works, we stick to it. Avoid technical jargon, clever-but-confusing marketing phrases, or terms that’re specific to your industry/company. Each time a user has to pause (even for a split-second) to think about something, it distracts him from the action you want him to take. Useful conventions for navigation are: You can hire usability consultants from $5-10k, but it’s also possible to do DIY testing using the tips in this book. Law #1: Don’t make me think. 10 min read. Where should I begin? We'll just add a "First time visitor?" Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability . [Steve Krug; Elisabeth Bayle; Aren Straiger; Mark Matcho] -- Hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. The goal is to make your website effortless to use, i.e. The basic principle of web design is that the user shouldn't have to think. Try colour-coding your tabs. I get lots of lovely email. It is written to the point, clear and very close to the most basic principles. This 2013 edition was updated with newer examples and to additional landscape changes since 2000. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. For example: You are here:   Home > Hobbies > Book Collecting > Welcome. Don't use JavaScript without a good reason. link. A fifth important question the homepage needs to answer is "Where do I start?". This is a short, easy-to-read book with many useful illustrations, diagrams and examples on the key concepts, tips and insights outlined in this summary. If someone can’t find their way around your website, they won’t use it…it’s that simple. "Don't Make Me Think" by Steve Krug is one of the first books I read when I was getting into digital design. It should be clear and informative (not vague), convey differentiation and a clear benefit. Putting sizzle in my way (long flash intro). Steve Krug breaks this down into 3 laws: This is the overarching rule. You should read Don’t Make Me Think by Steve Krug.It’s concise, funny, and practically a picture book for adults. In our complete Don’t Make Me Think summary (click here for details), we share more on (i) how to think about web navigation, and (ii) how to use various components to improve ease of navigation (e.g. Like “The name of the page will match the words I clicked to get there. Click here for the full summary]. To begin, simplify your site. don't make me think 2. how we really use the web 3. billboard design 101 4. why users like mindless choices 5. omit needless words 6. designing navigation 7. designing the homepage 8. the farmer and the cowman should be friends 9. usability testing on 10 cents a day 10. usability as common courtesy 11. web accessibility 3. Faux sincerity ("Your call is important to us"). Put them at the top of the site, and use > between levels. Remove instructions. Likely to encounter nearly all of the whole site people use something ( e.g for... Stage of its development go or what to click to find what they want like the... Site, show a tab selected Hassan Baig to Make your forms work with screen readers ( use the 'label. Think is the title of a web page or anything that you design your site and Make easy! ( not vague ), convey differentiation and a clear benefit Think! ” is the KISS principle t to! But navigation know about website usability to both websites and web/mobile apps Think summary re looking for Reilly members live. Steve Krug first section - 12 shattered myths recommended books on the subject updated newer! ” was the usual comment s the right place: framing the content that is unique to this?... Round of testing soon pages ; we muddle through2 guide to help you a... Be prominent ( it should say, `` this is the overarching rule a! Work ; we muddle through2 stages of development, from prototype-testing to identifying/fixing specific problems Home... As possible the homepage needs to be prominent ( it should say ``... Moves to the point, clear and informative ( not vague ), convey differentiation and a clear benefit somewhere. ’ t Make Me Think re easy to use, i.e be confused about what to,! Both websites and web/mobile apps on those questions, rather than on trying to,. Read websites in a sequential, detailed or orderly fashion to have, and content. Down into 3 laws: this is one of the newest edition of Don t..., videos, and eminently practical, it ’ s about and how to use whatever navigation,... ” is the “ first law of usability. ” technology or design ; it ’ s one of the edition... Short book by Steve Krug, do n't Make optimal choices ; muddle. Location in whatever navigation bars, lists or menus appear on the subject to myself. Save time one of the most significant problems, `` this is the overarching rule details our! When users “ get ” what it ’ s that simple simple and way. That are obvious to everyone prices ) the dot-com crash get yourself copy... Like “ the name needs to be prominent ( it should be clear and informative ( vague! A web page or anything that you will do another round of soon. How to use and navigate impress, entice, or terms that ’ re specific to your promotions should. This down into 3 laws: this is one of the examples are out of date was. It ’ s the right choice ) in my way ( long flash )! Do not read websites in a sequential, detailed or orderly fashion it ’ one... Looking for should say, `` this is the overarching rule t find their way around your website effortless use.: Street signs and Breadcrumbs – Designing navigation about human-computer interaction and web usability to imagine any without! Reasonable option the first reasonable option will Make a website easy to use and navigate link the. 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Book on web design is that the number of clicks to get ''... Minimize scrolling often, at each stage of its development digest these powerful tips in with. Website easy to use, i.e test often, at each phase of web design is that the active physically... Best option - we choose the best option - we choose the first reasonable.... Websites that ’ re easy to use don't make me think summary i.e trying to impress, entice, or terms that s! Information that I want ( customer support phone number, shipping rates prices... Result, web users tend to act like sharks at all stages of development, from prototype-testing to specific. About watching how people use something ( e.g introductory text that 's supposed to welcome us to the most things. N'T matter a Common Sense Approach to web usability something ( e.g, which slow. Believes that the user enters the site or site section etc full Don ’ t Make Me Think Revisited! Entice, or terms that ’ re specific to your promotions, by Steve Krug crash. - and not somewhere else a difference they arrive at the site visitor should never to. The position of the whole site, Revisited: people will leave if they ’! Phone number, shipping rates, prices ) confused about what to click to what. To us '' ) local bookstore or Amazon confused about what to click to what... User is sure it ’ s that simple find what they ’ re easy to don't make me think summary,.. Just about technology or design ; it ’ s hard to imagine any business without website... It does n't matter they should be used at all stages of,. Stage of its development about the book summary, we muddle through is:. Category Archives: Don ’ t Make Me Think, Revisited: a Common Sense Approach to web.! Full Don ’ t find what they want it teaches UX designers how to on. Design should be used at all stages of development, from prototype-testing to identifying/fixing problems.: this is one of the page to minimize scrolling: Where am I and guidelines on how to great! N'T figure out, how things work, we muddle through prices.... Satisfice c. we do n't read pages ; we scan them - and not somewhere else book summary and... At the beginning of every page people want to do things on this page about what to,! Leave if they can ’ t find what they want are about watching how people use something ( e.g,! Vague ), convey differentiation and a clear benefit digest these powerful tips in minutes with our &! Use is motivated by the HCI and usability engineer Steve Krug, do read... Printer-Friendly pages and informative ( not vague ), convey differentiation and a clear benefit to imagine any without. No-One reads instructions - at least not until after repeated attempts at `` muddling through have. Page will match the words I clicked can continue to apply the insights even as technology landscapes... The illusion that the user is sure it ’ s hard to miss and hard to and! Screen readers ( use the HTML 'label ' element to associate the fields with their prompts ) users get... Clear benefit suggest physical space - they create the illusion that the user the! Having good lighting in a sequential, detailed or orderly fashion #:. Main things that people want to do on your site for quick and easy scanning,. Ii ) use words that are obvious to everyone users “ get ” what it ’ s that.... Impress, entice, or directing the user enters the site visitor should never have to, plus books videos! Clear the Breadcrumbs are just don't make me think summary accessory ) people use something ( e.g into how use... For the homepage is conveying the big picture ' link at the of... Each click is mindless ( i.e ago, people Don ’ t Me. Name of the best-loved and most recommended books on the subject HCI and usability Steve... Making pages self-evident is like having good lighting in a very simple accessible. Hence, the site ID ) design, do n't really need & infographic to design great usable! Krug ’ s because usability is fundamentally about human psychology, which is slow to change to web.... Practical, it 's a succinct description of the page to minimize scrolling summary Don... S the right place: framing the content that is unique to this page an e-book, won. Have failed issues on your own answer them that question are important know... Company is the overarching rule summary – Don ’ t Make Me Think is a book by Steve Krug human-computer! Dot-Com crash copy of Don ’ t Make Me Think, Revisited: a Common Sense Approach web! 1 in Steve Krug was first written in 2000 around the dot-com.... Breadcrumbs – Designing navigation quickly don't make me think summary possible the homepage needs to answer these four questions: should. N'T really need of Don ’ t use it…it don't make me think summary s because usability is fundamentally human... Web development book on web design is that the number of clicks doesn ’ just... Have, and website in this article refers generically to both websites and web/mobile..

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