Reginald Beyond Scared Straight, Articles T

In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. The word zombie comes from Haitian and New Orleans voodoo origins. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Describe how to develop and execute a public awareness campaign. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. C. is a failed theory and should not be used by modern public information officers. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! endstream endobj startxref We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. The media area is a place where media congregate to help enhance the flow of information. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Establish contact with other agency PIOs. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Your media list should be current, complete, and tailored to your organization. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Using acronyms in news releases may:A. A goal that makes you stretch is good. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Please review the IS FAQ's for more information. Develop and pre-test materials C. Develop an action planD. 0. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Another way to express your key message B. Campaign topics can range from recruiting volunteers to fire safety. The news media and local government ask the community to send videos and photos via social media, email, and text messages. The 8-Step Communication Model includes:A. Assess the current situation B. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Even a few minutes of practice can make a big difference. More than 70% of the illnesses, hospitalizations and deaths are guys. Responsibilities of the Components of the ICS Organization. Demonstrating an understanding of media needs and operations. Verdi White: And I believe that that has helped in our relationship with the media. The press saw it. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Emergency Management Institute The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Media pools are used to restrict access to an area due to space limitations or safety issues. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Construct and deliver an appropriate crisis and emergency risk message. Blogs to cover events as they are happening. What are people in your community concerned about? Recall preparation techniques that contribute to a successful media interview. D. The ninety-five (95%) segment of the 95/5 concept, 5. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. The test questions are scrambled to protect the integrity of the exam. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Salary Statistics for Public Information Officers. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Timely updates and corrections to information in evolving incidents. News releases are one of the most commonly used tools for PIOs. Generally, there is no review before modifications are accepted. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Determine who your audience is, what they need to know, and what they already know. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). When a newsworthy incident occurs, the media will be there, whether youve invited them or not! If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. C. only required when dictated by the Incident Commander. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. The National Incident Management System (NIMS) is:A. C. is presented as a bad example of public information management. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. This course should take approximately 7 hours and 25 minutes to complete. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. As a PIO, your target audiences include . The Public Information Officer may also perform a key public information-monitoring role. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. the feedback has been, you know, we appreciate this. The most important point is is an example of a transition phrase or: A. Many wikis are open to alteration by the general public without requiring them to register user accounts. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Evolving media (Web sites, email, blogs, social networking sites, etc.). First name. C. request additional assistance through the National Public Information Support Network. (Unit 4), Apply public information techniques to a 5% scenario. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. T;)D2Dt `NY"`~XH@P ` Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Campaigns are usually multifaceted, combining events and various media to get the message out. . Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. 494 0 obj <> endobj C. will transfer to a planning position if no media covers an incident. Having clear goals is the foundation for your campaign. Are there cultural differences to take into consideration? Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. They knew that they werent being led down another road, that they were hearing things unfiltered. The Governor declared the emergency following a similar declaration by Liberty County. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Example: Press Release Using Inverted Pyramid Format. They can be timelesslike encouraging children to be active. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. And thats not all. I would urge you to be careful whenever you travel, Smith said. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. endstream endobj 1929 0 obj <. Promote government programs and activities B. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Sit on your coat tail to keep your jacket from riding up. Did the message reach the targeted audience? You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Determine information to be communicated to the public. Social media have changed how quickly information about a disaster is available. 1. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. One of the advantages of the Incident Command System (ICS) is: A. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. It also helps identify the target audience for a particular public awareness campaign. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Admissions Fax: (301) 447-1658, Independent Study Program 95% B. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Describe the role of the Public Information Officer (PIO) in an emergency. 1. The widespread use of social media means you and your organization need to include social media in your communication strategy. (What will motivate them?). These people are your target audience. Write out the full term on first usage, as appropriate. Resident/Non-Resident, Trainer Program, etc. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Please review the IS FAQ's for more information. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Include email addresses and Internet sites for the media contact. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. 20. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. The AP Stylebook is used by most of the news media. Creates a positive impression of your organization. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 B. report to the Finance/Admin Section Chief when arriving at an incident. Email. With passive voice, the subject is thereceiverof the action. 1955 0 obj <>stream You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Time is a crucial element in any public awareness campaign. The message should be: How will you get the message to your audience? Social networking sites are online communities that connect people. Use the media area for all media releases and conferences. (Correct), The report was written by the officer. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Blogs are Web sites that allow you to engage in a conversation with readers. What are priorities within your organization? It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Mayor Holden: Sometimes you have to get your story out very quickly. 3 Step Guide for Assistance. You need to write to your audience. Describe how to manage the news media at the scene of an incident. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Avoid acronyms. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Describe how to effectively communicate orally and through written products. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! What will you change in future campaigns? Email can be used to get people: In order for email to work, you need to have a good email distribution list. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. A. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Select it carefully and choose your background wisely. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. A public awareness campaign is a vehicle you can use to get your message out about being prepared. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. D. seek media release approval from the Communication Unit Leader., 24. . For highly visible or controversial matters, it might be best to have a leader in the organization speak. Many different social media monitoring tools are available. Its community preparedness. Possess and enhance certain qualities and skills that make an effective PIO. Walter Monsour: So, the message was managed extremely well. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Describe traditional media available for communication. These sites make it easy to establish networks of contacts. For example: Active voice is clear, direct, and concise. There are also professional social networking sites with sections for jobs. A directory of your organizations Internet presence. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys.