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. If I didnt know better, Id say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of diversity.. TV is unwatchable now, its vile. Most nights I could barely stand five minutes before pulling the plug. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . Who would we need to contact to bring this to their attention? You are far from alone, Bob. Sorry, I have a life to live and just dont care about this issue anymore. It seems the same to me as a pregnant male having a baby. (Thats what the report says, anyway. One would think the population in America is majority black, with a handful of white women, and very few white men. factswhich the left say is RACISM and they hate facts: There are WAY TOO MANY FOLK EARNING their LIVINGS! Thanks for letting me know its not just me thinking it anymore. The lgbtg is nothing but a cult and BLM is a terrorist group. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. If the target was 90% Hispanic, we would have Hispanic actors in our ads. Nope. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. It explains how ever since the post WW2 era our society has been led down this destructive path. Boy.. America lost its spine. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. Get your image and reputation back in the positive and continue with a wide open market. Now I cant tune out. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Thank you for pointing out yet another double standard. but theirs are not witty, not cute, w./ nothing endearing. Jake from State Farm is laughable too. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. but lets remember its not all of they. Life imitates art. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. What is driving this discrimination? My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. But in sum, they were extremely sinister. Exactly everything Ive been thinking and seeing too. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. Always point the finger at some one else and never accepting responsibility for their actions. Anything goes now.save for Christmas that is. (adsbygoogle = window.adsbygoogle || []).push({}); White guys are out. Teaching that erotic lust and egoism is the highest achievement of mankind. Diverse thoughts are contagious, and they add significant value to the ideation process. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Etc. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! I see about 3% of Asians and less than 1% of Hispanics in commercials these days. In some cities, the best and newest YMCAs are in mostly black neighborhoods. Brad, thank you for your thoughtful comment. People are getting tired of BLM and lgbtq. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. As a 73 year old white male. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). For example, women are now gaining more ground in the world of cinema. . Walk down a jetway at Hartsfield or any airport. And why would I? Not sure how its Obamas doing but whatever. And youre right, racism is racism no matter who is doing it. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. I am not a racist. I think what irks me about it is the people making the choices. Can I interest you in a Jeremys razor? It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. The ANA asks you to accept cookies for performance, social media and advertising purposes. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. Sad and creepy, but not surprising. You arent good enough to even get a black man? Even more so with people of color!! The comments to the thread are right on the money too. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. EXCEPT . This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Why do we constantly try and guess? Forced diversity in marketing is often obvious and occasionally offensive. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. dumb commercials are not necessarily a bad thing. Five corporate approved pieces of signage in lobby. some stick and become part of the public consciousness. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. They are governors or lieutenant governors. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. If you truly want to be disgusted read about them a bit. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . The black pill truth, optimism is great but the reality is here. ANA. are there no non-black actors applying for a paying gig to be in Gain commercials? It is Hispandering plain and simple and it is insulting to Latinos. For example, the black kids who beat up the conscientious black student at school for acting white.. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. . We arent being displaced both figuratively and literally by Canadians. What have we allowed the wicked and perverse among us to do to our poor boys? And many, many interesting theories on what is going on. Companies will be forced to address their . yes white males need not applyespecially blonde males racism, discrimination. They see friends and relatives dropping dead from the Jonestown jab and wonder why. Trying to be politically correct. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. Great post, Anonymous. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. I just press the mute button and minimize the picture in the corner of the screen until it is over. Are they terrified of being called out as racists? Theyre all disgusting and insult my intelligence. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. The textbook definition isnt quite right to me. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. The bad news is, the people behind all of this will still call you racist. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Being Educated as much as possible. . I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. Do customer profiles. White girls too. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. https://en.wikipedia.org/wiki/Sister Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. The other 9% are asian and hispanic interracial marriages. I love how she justifies her paycheck. Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. They are raised to get pregnant as soon as possible to get on welfare. Isnt that interesting? And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. Some say they. I cant help but notice the blatancy of this and it feels so forced and ingenuine. Be careful when reading that research study. Also cartoon ads having black cartoon characters. Alas, the way advertisers misrepresent their audiences insults us all. . For example, hire a woman to communicate about womens issues. What is going to happen to white children that are not being represented? Theyre just trying to make them appear as white families. Make sure your voice is heard. Black female doctors, dentists, insurance agents. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). I wouldnt buy the product for a penny let alone what they are selling it for. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. Dont allow our media to control who should or should not be placed on a pedestal. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez Its almost comical how they have seemed to disappear, when in reality its quite the opposite. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). When corporations like Google and Facebook have total control over the information and ideas that we are allowed to see and share, and the direction of the country is being altered by invisible forces with their own hidden agendas, then we as a country have big problems and wed better wake up. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Of course you are wrong. Forced diversity. Every soldier, police officer and fireman knows this. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Should we start shutting down and burning down communities to highlight this fact? Retail Media Networks: A Forced Marriage or Perfect Partnership? And this is what the world sees. I dont know about you, but I have no albatross around my neck. Again I say, read American Marxism for an explanation of EVERYTHING that is going on. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. (See Coke.) Yeah, the same idea applies here. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. That is how I deal. The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. We are living the nightmare of Atlas Shrugged whodathunkit? [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. Are they hoping they can influence black families to behave like white families? I just think you dont like being manipulated. Let us all push back. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. that detergent is not that good, but that is besides the point. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. Not one white male in the signage. https://en.wikipedia.org/wiki/Girl Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? I just dont think theyre really selling products anymore. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. Does it matter to them? Far from it. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. It is pretty pathetic. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. So much for learning from one another through healthy dialogue and debate. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. Or they have a political agenda better served by a belief there are more minorities. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. There are no white males other than stupid guys! Right you are again, Robert. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? I am a gay man and I am sick of the LGBTQ with their crap too! While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. So teaching your kids manners is racist now apparently. Advertising is just an extreme version of the same phenomenon. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Dont even get me started on Disney! Thighlander, I think you and I have been reading similar things and doing similar research. I HAD EVERY SYMPTOM of DYSPHORIA! Its happening already with companies like Disney and Netflix. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! We all have! Ive never seen Jewish representation in commercials. In the UK, white people make up 82%, black people, 3%. Its baked into our being. And lets not forget its also the guns fault. As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. An example. Dont worry about opening up new segments, just focus on the market segments that do buy from you. These trends in media and advertising grieve me deeply for 2 reasons. I doubt either are accurate. Exactly, Dave. Id love nothing more than schooling all those like him. This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. Etc, etc Today, I dont understand what they are doing from a marketing perspective. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. The current state of race relations goes back to the 60s with LBJs civil rights Bill. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. Absent, but it didnt stop me from achievement. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. If so, then by golly, you should care. Interesting observation, Phelan! On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Even more telling, the. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. Thanks for bringing the facts. A grain based breakfast most certainly ISNT healthy. The list goes on and on, Maria this, Carlos that. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? no taxpayer is going to care about my first world problem..lol. Wrong. Not when theres an agenda to push! Perfectly coiffed. Any day, science will enable a human to have a litter of kittens. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. Yep I am surprised that was not mentioned in the article. Dont just take it! One of the best ways to portray diversity in your marketing is to use real customers and real stories. At last, just recently, it seems that people are pushing back. Nothing gets a message through like a punch to the pocketbook. Ive wanted to ask a black person if they dont just feel really insulted by all this. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. When they come on, I mute them and wait until they are over. I do believe that their day will come sooner than they think. In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. Youre not alone. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. Im not watching and Im not buying. The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites.