Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. Of all the Sonic seltzers, this one is the most faithful to its flavor inspiration. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. If you're a fan of Crystal Light, Mio, or similar flavored water products, you'll probably enjoy this, as it's a dead ringer for Crystal Light Raspberry Lemonade. COOP is dedicated to serving the community and finding at least one beer in their lineup for every beer drinker. Hottest Dominos Coupons | Any Pizza w/ Up to 5 Toppings Only $9.99 + More, Larabar Mini Bars 20-Count Box Only $7.49 Shipped on Amazon (Reg. Sonic Hard Seltzer. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. Pick up a pack and host your own happy hour any time you want! Beverages. -. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). The Citrus pack includes four flavors Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. No cherry taste to the cherry limeade, so disappointing. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. Read our full disclosure policy here. Its extreme sweetness and sourness are sure to make an impression, though some may find the flavor too intense if you prefer natural fruit flavors in your beverage options, this one isnt for you. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. We trust youll agree Team Cherry limeade is the way forward! Each offering provides a modern and craveable take on fan-favorite beverage flavors. Sleek cans. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to now including availability in retail stores in Arizona, Arkansas, Kansas, Missouri, Nebraska and Texas. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. They come in two variety packs, Tropical and Citrus. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Beyond Paradise returns to our screens this week for another enthralling mystery but who is set to feature alongside Kris Marshall in the cast of Rumours are flooding the internet that Cadburys Mini Eggs are being discontinued in 2024, but is it true? Get the latest in beer, wine, and cocktail culture sent straight to your inbox. The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. This actually looks like a partnership, adds Bichsel. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. + 10 Clever Savings Tips. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. There's no sweetness or fruit flavor, real or fake, to counteract the unrelenting acidity. Has anyone tried these? Nothing was the same after the summer of White Claw. Heres How Americas Drive-In Brewed a Hit | VinePair, https://vinepair.com/articles/sonics-hard-seltzer-is-a-hit/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand sonic, business, hard seltzer, sonic, trends, Ask a Bartender: Whats the Secret to a Really Good Margarita? The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. Despite lofty expectations, our taste testers were sorely disappointed by the Ocean Water seltzer flavor from Sonic Hard Seltzers. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Sonic hard seltzers comes in a wide variety of flavors! It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. 1/2 oz Simple Syrup. The Hailey Bieber and Selena Gomez drama has resurfaced again in 2023 and many are talking about their matching G tattoos. For more information, visit coopaleworks.com. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Support: https://ko-fi.com/birdstorcThank you for adventuring with us! This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. However, the reason for the change in name stemmed from a copyright conflict. This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. SONIC Happy Hour, redefined. SONIC Hard Seltzer is available at select U.S. retailers and is not for purchase at SONIC Drive-In locations. At home, at the lake, on your neighbors patio its happy hour somewhere! This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. Take advantage of this one-of-a-kind seltzer experience! Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Crawford Smith/Mashed. This is why many opt out of adding lemon to their favorite beverage or even cooking with it due to its lack of sweetness; this singular characteristic deters most. Order up! This seltzer might also please fans of black cherry soda. SONIC Hard Seltzer was made for any . 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. And if you do everything right, your liquid stays solid, and you get a little lucky, your rocket just may go well, supersonic. Earlier this month, rumors emerged online that the toymaker was Want to know how to say Happy St Davids Day in Welsh? In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. And by God, are those fans thirsty. Sonics Hard Seltzer Is Hot. I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP Still, its a big if. The road to consumer packaged goods gone bad is paved with good licensing intentions, after all. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. I searched high and low for these and my husband finally found them and got me the red citrus pack. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! They are just OK in my opinion. (A little oasis in [customers] days, as Springer puts it.) Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. Sorry, Chili Cheese Tot lovers.) According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. Pick up a pack and host your own happy hour any time you want! At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. Hip2Save is a registered trademark of Hip Happenings, LLC. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. Some states clearly have a greater appetite for the restaurant than others, though. SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona. We tried one of each, just overwhelming tin can flavor. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. grown-up refresher with 5% ABV. Sonic hard seltzer is another opportunity for us to reach our Sonic fans outside of the drive-in, explains the firms director of brand marketing and activation, Grant Springer, in response to emailed questions from VinePair. Warns Bichsel: Consumers have the knowledge to sniff through bullshit, and [licensing] is one of those things that when you make products that tack too far away from what a brand traditionally does, it does risk damaging the mothership. Powered by WordPress VIP. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. The fully immersive seltzer taproom will offer drinkers . To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. But Sonic was thinking bigger, and COOP came calling at the right time. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. Shirani Jayasuriya. Thanks so much for sharing your honest thoughts with us, Jessica! Is this the Edward vs. Jacob of our generation? Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. Find Sonic Hard Seltzer near you! Site by In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to. FA Cup prize money has become a trending topic after the likes of Manchester United, Tottenham, West Ham and Grimsby took part in the 5th Find out how much tickets are for Post Malones just-announced UK tour in May 2023. Ultimately, whether these are worth seeking out in the crowded hard seltzer market comes down to taste, so it's time to start cracking some cans. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. To learn more about SONIC Hard Seltzer and where to purchase product, visit sonichardseltzer.com. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. To be frank, it tastes exactly like Mango White Claw. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). What are ya waiting for?! Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. After just under a year on shelves, Sonic hard seltzer is doing both. OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. It did make sense, at first. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Sign up for VP Pro now! from 8 AM - 9 PM ET. This unique combination allows for a more complex taste that promises to keep consumers coming back for more! COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! Score a FREE cheeseburger & more yummy deals with the SONIC app! While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. the technical definition of sonic). After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. Watch. Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. Sonic's Mango Guava seltzer tastes like pure mango. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! Copyright 2020 Brunch Pro on the Brunch Pro Theme, Sonic Shark Week Slush: What It Is + Review, Wendys Cheddar Bun: Everything About Bacon Cheddar Cheeseburger, Sonic Milkshakes: Their Milkshake Menu Ranked, Chocolate Ganache Brownies: Most Fudgy Recipe, Oreo Milk Tea: How To Make Cookies & Cream Boba, Tapioca Syrup: What It Is & Hows Different from Corn Syrup. Orders . Don't Miss Out! Ill have to try the blue one! Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. SONIC is part of the Inspire Brands family. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. Your email address will not be published. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. The Tropical Variety Pack has flavors, including Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple. The thought occurred to him on a socially distanced jog a few months prior. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. All Rights Reserved. The pineapple notes that are present are less artificial-seeming than the orange, which may contribute to them coming across as more muted. SONIC is part of the Inspire Brands family. The first you know about. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! Brand stewardship and licensing partnership was something that was in my set of experiences previously. The original, nonalcoholic version from the drive-in is almost painfully sweet and instantly gives you a brain freeze because of Sonic's magical pellet ice. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. We enjoy Mango White Claw, so we enjoy this too. Sour fake orange dominates this seltzer, with pineapple playing a supporting role. Together he and Mossman hashed out the structure of the licensing arrangement. 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SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. Some states clearly have a greater appetite for the restaurant than others,. 4-5 Raspberries. We like the blue one (maybe its ocean) the best (?). According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. grown-up . Ill second and third and fourth this comment section. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. Required fields are marked *. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. This feature was not appreciated when it came to this particular imbibe. The Cherry Limeade IS Sonic. All your favorite SONIC flavors are now available as hard seltzer! All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. Pick up a pack and host your own happy hour any time you want! Your email address will not be published. However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. As an Amazon Associate I earn from qualifying purchases. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) All your favorite SONIC flavors are now available as hard seltzer! But two things happened that would dramatically expand the course of the brewerys FMB foray. Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now . 1/2 oz Orange Liqueur. And its no secret why cans are the answer for this market. 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