Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. our expertise Highlights An Award-winning Campaign. Investigates the role of the producer in the production of content for traditional and new media venues. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Online Communities. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. (4 Hours). Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Covers team selling and relationship marketing. Focuses on developing and executing sales. Family Communication. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). COMM3912. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. About. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. (4 Hours). For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. (4 Hours). COMM4970. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. This group is a great way to network with potential full-time, part-time and cooperative education employers. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Political Communication. (4 Hours). (3 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Introduces students to the College of Arts, Media and Design. myNortheastern Opens New Window, Privacy Policy Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. What do you think? (4 Hours). Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Strategic Communication Capstone. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Opens New Window. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. )Stephen, A. T., Yakov BartStukent2017. Having conversations with others is among the things that humans do most. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Rhetorical Approaches to Public Memory. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. (4 Hours). (4 Hours). (4 Hours). (4 Hours). Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Her prior work in diversity, equity and . Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Introduces students to interviewing through the application of communication theory. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Interpersonal Communication. (4 Hours). Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Health Communication. Focuses on marketing analysis and planning. Mobile Communication. Dean's Distinguished Lecture Series. About the Opportunity. Attribute(s): NUpath Difference/Diversity, COMM2135. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. (3 Hours). May be repeated once. Surveys the communication process in complex organizations. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. (4 Hours). Marketing and Selling Innovation. MKTG4504. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Explores the relationships between communication, social identity, and social inclusion. COMM2991. Strategic Communication. COMM4755. . Attribute(s): NUpath Interpreting Culture, COMM1225. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Offers an in-depth look at how persuasive health campaigns are designed and executed. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. COMM3750. MKTG4720. Customer Performance Modeling. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Covers the role of marketing in business and society. COMM1450. Covers a proven selling process and presents compelling solutions to customers. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Tons of great salary information on Indeed.com (4 Hours). Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. (4 Hours). Offers students an opportunity to develop and implement a concept test. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Integrates students experiences in cooperative education with classroom concepts and theories. Marketing Management. Opens New Window Consumer Behavior. MKTG6286. MKTG6230. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. (3 Hours). MKTG6320. This position is. Dark Side of Interpersonal Communication.