Or sooner, if you can find the remote fast enough. Is this a loving tribute to Apples epochal The Crazy Ones or a sly parody? Skechers could have saved a bundle and run this spot on The Price Is Right.. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. Whats up, Jones? she taunts. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. But if thats the case, we can forgive Uber Eats. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. McDonalds. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. While many look forward to Super Bowl Sunday because they enjoy football or love watching the halftime show, there is a whole other subset of the American population that tunes in just to check out the new commercials.. During Sunday's game, one of the ads that created the most buzz was a one-minute spot for Flamin' Hot Doritos and Flamin' Hot Cheetos. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. Activate your account. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. But the premise of this spot could have come from any seventh grader: Lets put one over on the audience by not mentioning the product at first and slyly hinting its so good its illicit! This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). Then comes the tagline: Its only worth it if you enjoy it. Say what? Time to make more spacefor all of us. (Wait, wut?) Plenty of brands threw their high-priced hats into the ring. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. In General Motors Big Game spot, Dr. To quote founder Sam Walton: Capital isnt scarce. 2022 05:43 PM . Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. Until now we hadnt even thought about car charging devices being dangerous. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Is this really the best ad a man can get? I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. But Gillette, this is the Super Bowl. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. More from Ad Age: Listen to music from Super Bowl 2022 commercials. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. Leslie pulls up beside him, OK Corralstyle. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. We begin with Tommy Lee stopped on a deserted road. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. And do it in eight days. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). 1 min read. Frito-Lays message is clear: These snacks are flamin. Voice Over, Charlie Puth . It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. Heres a roundup of some of the most notable commercials. Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Its only when we see her later, vulnerable and scared, in the doctors office that we realize she is waiting for a medical test result. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . Clever, or too clever for its own good? 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. Let the postgame quarterbacking begin. But still, point well-taken. Where is the 2022 Super Bowl and what time is Super Bowl? Were not sure what Skechers was smoking when it came up with this ad. Do it for the phones! Cue a scene of a recording session for a song titled Do It For the Phones, a We Are the World-style anthem. Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) Published on February 01, 2022. What happened? asks mom. What stands out here is that Zendaya has just one word of (cute) dialogueShucks, she says, in response to a complimentwhich has the effect of foregrounding the spots third star (beyond Zendaya and Andr 3000): the excellent, playful art direction. Seth Rogen and Paul Rudd star in the chip company's commercial. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Instead, it serves up an entirely unremarkable spot featuring a woman who wont shut up about how happy she is with her Carvana car-buying experience. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost Koepka: Zero? The message is clear and smartly delivered: This is not your fathers Chevrolet. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. In other circumstances, people might view that type of playlist combo with a head-scratching squint. What is this mystical force that can change the planet? Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) No, wait, it was the Health-and-Wellness Bowl! Go to cart. Or, maybe you got an error message, because, as Coinbase put it, that was more popular than we thought. Exactly what you were served depended on your timing and your luck (hey, just like crypto investing!). After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. Evil, emphasis on the EV. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. 2022 NBC Universal . It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. OK, seriously, what the heck is going on in this Intuit TurboTax ad? This spot has all the ingredients for a Big Game ad: great music, engaging animals and the substantial star power of Megan Thee Stallion and Charlie Puth. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Voice Over Fox, Megan Thee Stallion . And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? More from Ad Age: See Mike Myers play Dr. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. Two inspiring brothers. 1 hour 13 min ago, By A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. From an Uber Eats ad starring Gwyneth. In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. The commercials -- which cost $6.5 . You can watch the ad here. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Jon-as? queries an incredulous Leslie. Next, we cut to a business owner assessing her inventory of candles. Budweiser should sign him for its next Clydesdale commercial. Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. When it comes to Super Bowl ads, Uber Eats delivers. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. Yeah, 2022 LeBron says. Look, anything featuring Larry David is bound to be special. est. Does this man not realize what a slippery slope it is to submit to bathing mandates? What could possibly go wrong? And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. Be still our hearts! Super Bowl Sunday will be, per usual, jampacked with ads. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. Live and Upcoming Full Event Replays . And in the last scene, Nelson himself sings the line before boarding his tour bus. ), well, it all gets lost in the muddle. Chevrolet. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself All of it made for an incredible USA TODAY Ad Meter, too. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. Around the table they exchange the usual pleasantries and some witty banter. Maybe it had Willie Nelson on retainer and had to find a use for him. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. Caddy: Yeah, really. But neither performer is actually shown, despite the fact that they presumably dont come cheap. Here you can watch all the best of. Lovinger said the number of ads aired during the game would likely be between 80 and 90,. The tongue twister is narrated by none other than rapper Andr 3000. Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? 1. Thats what this is really about: a tech billionaire (Marc Benioff, Salesforces co-founder/co-CEO) chastising other tech billionaires (Mark Meta Zuckerberg and space cowboys Jeff Bezos and Elon Musk) for not being, well, grounded enougha message ever-so-humbly delivered with a little help from Matthew McConaughey and $6.5 million or so of Big Game airtime. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr.