Finally, audiences who are 55 years old and above make up 2% of site traffic. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. ?Click to watch my newest video!https://www.youtube.com/. 28 Feb 2023 06:29:24 ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. How old are K-pop fans? There are of course male fans, but male fans virtually avoid male idol groups. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Then you can access your favorite statistics via the star in the header. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Screaming Fangirl. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. A paid subscription is required for full access. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Fans waited in line for days to see . Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Business Solutions including all features. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: The Western Hemisphere: K-Pop Consumption and Engagement. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. That is about 15,000 more than expected for an artist with her 85 million followers. We also offer combined rates with MusicThinkTank. In, Korean Foundation for International Cultural Exchange. One of the administrators behindthe BTS on Billboard! BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. February 14, 2022. In Korea, Kpop (both male and female groups) are largely made up of female fans. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. As the K-pop fandom's political organization becomes even more mainstream,. "Popularity of South Korean pop music (K-pop) worldwide in 2021." As for students, it is dominated by age ranging from 15 to 20 years old. Original question: "How popular is K-pop in your country at the moment? So again pick an age. First thing first, well see the demography of the surveys respondents. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. This is a BETA experience. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. K-Pop itself has been crafted with the goal of accessibility in mind. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. To use individual functions (e.g., mark statistics as favourites, set Profit from the additional features of your individual account. JavaScript is disabled. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. This number was for those searching for a ticket to a BTS concert on the ticketing website. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. 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The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. In part, this is due to South Koreas position as an economy driven by exports. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. The reason is that fangirls are loyal, passionate and more willing to pay. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. We at Brandwatch love data, K-pop, and we definitely love BTS. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Love that more females are listening to female groups. You can only download this statistic as a Premium user. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Korean Foundation for International Cultural Exchange. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Following the US, there are 31 respondents from Europe and 28 from Canada. statistic alerts) please log in with your personal account. You need a Statista Account for unlimited access. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Japan, the second largest music market after the United States, has a massive K-Pop following. In the past week, they sawover 24million, more than 14,000 times what's expected. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Korean Foundation for International Cultural Exchange. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. . Learn more about how Statista can support your business. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. This is unsurprising given its large multi-cultural population. As for gender, female respondents dominate the survey results with a total of 94.58%. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Idols are usually young. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. You may opt-out by. [Online]. Here for the Music. [Online]. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Engagement performance compares an artist's performance to other artists who have the same reach. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Mamamoo arent on that list, but I know they have more female listeners too. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Business opportunities soon followed. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Learn more about how Statista can support your business. If you are an admin, please authenticate by logging in again. compared tothe number of followers that artist has. Visuals Visuals Visuals. Korean Foundation for International Cultural Exchange. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Please create an employee account to be able to mark statistics as favorites. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. The K-Pop wave has been well documented in the United States. Chart. Access to this and all other statistics on 80,000 topics from, Show sources information This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Statista. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. 75 1 While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Other East Asian countries have a somewhat misleading representation within this data. You'll see that there is a near-linear relationship between followers and mentions. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). These trends are unsurprising for several reasons. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Contrarily for males, the money that they spend is around $50 to $100. To use individual functions (e.g., mark statistics as favourites, set As a Premium user you get access to background information and details about the release of this statistic. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Currently, you are using a shared account. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Get full access to all features within our Business Solutions. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. In the past week, they sawover 24million, more than 14,000 times what's expected. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. The ideal entry-level account for individual users. BTS's Jin updates his Instagram for the first time in 2023! ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Yet K-Pop has made great strides in bridging the cultural divide. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. You need at least a Starter Account to use this feature. can someone list what groups on the list? Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. account. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). But there are two acts, both K-pop, who leave the rest in the dust. You need to sign in so you can join the quiz. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). (February 25, 2020). When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). The money is mostly obtained from parents or working part-time jobs. Please create an employee account to be able to mark statistics as favorites. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue.